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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

SocialVibe Rebrands as True[X] Media
Social Media
Dec 8, 2012

SocialVibe Rebrands as True[X] Media

SocialVibe, the rich-media engagement advertising platform, has rebranded to True[X] Media as part of a broader strategic repositioning around the company's TruEngage advertising formats. What the rebrand actually delivers, where True[X] Media sits in the broader rich-media advertising category, and what brand and PR teams should be taking from the move.

3 min readRead more
How AOL's Advertising.com Roll-Up Built — and Broke — the Modern AdTech Stack
PR News
Dec 5, 2012

How AOL's Advertising.com Roll-Up Built — and Broke — the Modern AdTech Stack

AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.

3 min readRead more
Apple's Non-Apology to Samsung: The UK Court Statement Case
PR News
Dec 4, 2012

Apple's Non-Apology to Samsung: The UK Court Statement Case

The England and Wales Court of Appeal ordered Apple to post a statement acknowledging Samsung's Galaxy Tab did not infringe iPad design rights. Apple's first two attempts were non-compliant. The court's repeated intervention, the broader press cycle, and what the corporate communications category should be taking from the situation.

3 min readRead more
Social Media Gets More Visitors for Longer Periods of Time
PR News
Dec 4, 2012

Social Media Gets More Visitors for Longer Periods of Time

Social media and social networking are not a new trend anymore, but a rather constant part of our lives. Businesses and marketers cannot ignore social media as a way to get in touch with customers. Social media networks are useful not only for disseminating messages, but also for engaging clients and providing customer care. The Nielsen's Social Media Report 2012 shows that social media comes of age. The report’s findings are useful to marketers as they point out the growing number of people browsing the Internet, their habits and the importance of mobile nowadays, as well as sales generated by social networks.

3 min readRead more
Christmas PR: Do Something or Be Doomed
PR News
Nov 30, 2012

Christmas PR: Do Something or Be Doomed

Christmas isn’t only about religious and spiritual meanings anymore. It is also a lot about marketing. Businesses in any field try to come up with great ideas for this time of the year, struggling to capture the biggest slice possible of that money cake available for holiday shopping.

3 min readRead more

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