Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
AmEx's 2012 FOX/NBCUniversal shoppable-TV bet was strategically right and tactically early. The thesis \u2014 commerce embedded inside the attention surface where intent forms \u2014 is now playing out at full scale inside the AI engines. Citation is the new ad inventory.
Shopper marketing in 2026 is a $60B+ engine running on retail media networks (Walmart Connect, Amazon Ads, Target Roundel, Kroger Precision, Instacart Ads), agencies (Catapult, TPN, Geometry, Arc Worldwide), and the mystery-shopper measurement tier. Walmart Connect alone cleared $4.4B+ in 2024.
Liberty Communications — independent UK tech PR firm founded 1998 by Dee Gibbs, CEO Elena Davidson. London + NY offices. 2024 Marketing & PR Brilliance Gold winner. Profile.
During the holidays many people all over the world transfer money to their loved ones. It is only natural for companies in this field to launch campaigns to attract them to use their services. MoneyGram just launched an integrated global holiday campaign called “Bringing You Closer” aiming to build trust among customers and to draw preference for this service during this time of the year.
Good marketing comes from good understanding-knowing what makes your company unique and knowing why the customer should care.
Steve Jobs and Elon Musk are not instructive. The instructive cases are Morning Brew, Alo Yoga, Liquid Death, Oatly, and the regional SaaS founders building enterprise value off LinkedIn, podcasts, and the AI engines that now answer the buyer's question.
MapQuest, subsidiary of AOL Inc., has just launched MapQuest Discover, one of the tools they plan on releasing that focus on the complete travel experience. The new tool focuses on destinations and offers users' the possibility to create and share collections and photos from their trips, thus being a good tool for travel enthusiasts which love to share their discoveries.
The Everything-PR Crisis Management Operator's Manual — five phases (hour one, day one, week one, quarter one, year one), named deliverables and owners, with Citation Share as the new recovery KPI.
When it comes to motivating your employees, their salaries and fringe benefits should do it, right? Well, not always. EPR contributor James Scaggs gives you a few valuable tips.
The marketing misconceptions that cost founders money — vocabulary, slow-burn results, content vs. self-promotion, the SEO compounding curve, and the new AI Communications layer the 2012 version of this conversation never had to deal with.
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