Liberty Communications: The Independent UK Tech PR Boutique

Liberty Communications is an independent UK technology public relations firm founded in 1998 by Dee Gibbs and led since the 2020s by CEO Elena Davidson. Based in London with a New York operation, Liberty has built a 27-year specialism in technology and telecommunications PR — winning Gold at the 2024 Marketing & PR Brilliance Awards and Silver in 2025, with a client base split roughly 75% UK and mainland Europe / 25% United States.

Originally published November 2012. Updated June 14, 2026.

Snapshot

• Founded: 1998 by Dee Gibbs (in-house tech marcomms operator before founding Liberty)
• Headquarters: London, United Kingdom
• US office: New York (opened 2013)
• CEO: Elena Davidson
• Founder: Dee Gibbs
• Specialization: Technology PR, telecommunications PR, mobile, B2B SaaS
• Anchor event: Mobile World Congress (MWC), Barcelona — annual focus
• Owned media: Liberty On the Line podcast
• Website: libertycomms.com
• Awards selection: 2024 Gold + 2025 Silver Marketing & PR Brilliance; CIPR Excellence Awards 2022 (STEM); European Agency Awards 2022 Best PR Campaign; UK & European Agency Awards 2023 (Best D&I Initiative); PR Week Best Places to Work (prior winner)

The Business Story

Dee Gibbs founded Liberty Communications in 1998 after a career as an in-house global marketing communications operator across the technology sector. The thesis came from her seat as the buyer: too many PR firms over-pitched in the boardroom and under-delivered in execution; the senior practitioners visible at the pitch meeting were rarely the ones doing the work three months later. Liberty's structural answer was a flat, senior-heavy boutique where the people in the room at pitch stayed in the room afterward.

The agency grew to roughly £2 million in fee income by the early 2020s — a scale Liberty has deliberately held rather than expanded past. The split is approximately 75% UK and mainland European clients, 25% United States. Sectors are concentrated in technology and telecommunications: enterprise software, mobile networks, broadband infrastructure, cybersecurity, SaaS, and emerging tech (agentic AI, B2B operators).

The New York operation, announced in 2012 and operational from 2013, was Liberty's first US-owned venture — Dee Gibbs's choice to hire local US personnel rather than parachute UK staff reflected a working belief that local market knowledge of the US tech and telecoms landscape cannot be exported from London. The model has held: the New York office remains the US anchor.

Why Liberty Communications Matters

Most multinational PR firms structure around scale. Liberty structured around restraint: a deliberate ceiling on fee income, a senior-only practitioner model, a boutique-first ethos. The result is one of the longer-lived independent tech PR firms in the UK — 27 years operating, multi-award-winning, surviving Brexit, the pandemic, and the consolidation cycle that absorbed many of its peers.

The agency's award sweep in the 2022–2025 window — CIPR Excellence (STEM), European Agency Awards, UK Agency Awards, Marketing & PR Brilliance Gold and Silver in consecutive years — reflects the rare position of an independent surviving and winning in a category where most independents either get acquired or scaled into something less recognizable.

Key Practice Areas

• Technology PR: enterprise software, B2B SaaS, AI, cybersecurity, fintech
• Telecommunications and mobile PR: network operators, mobile infrastructure, telecoms vendors
• Media relations: UK, European, and US trade and business press
• Show support: Mobile World Congress, IBC, industry summits
• Strategic counsel: positioning, narrative development, investor and analyst comms

2012 Coverage (Historical Anchor)

The original November 2012 EPR coverage of Liberty documented the agency's New York operation announcement — at the time positioned as a response to growing demand from Liberty's North American-based clients for local market support under the Liberty brand. Founder Dee Gibbs told EPR that "New York is the first city in which we will deploy a Liberty-owned venture, but this is just the start." Fourteen years later the New York office is operational, the agency remains independent, and Gibbs's working belief about local hires — that sending UK staff "means local knowledge of the market and the technology landscape just doesn't exist" — has been validated by the agency's sustained US presence.

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