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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Facebook's PR Smear Campaign Against Google Making Waves
PR News
May 15, 2011

Facebook's PR Smear Campaign Against Google Making Waves

Facebook denies that it paid Burson-Marstellar for a smear campaign. Instead, the company says that it "wanted third parties to verify that people did not approve of the collection and use of information from their accounts on Facebook and other services for inclusion in Google Social Circles."

3 min readRead more
Media Relations: The Pitch, the List, the Relationship
PR News
May 15, 2011

Media Relations: The Pitch, the List, the Relationship

Media relations is the discipline of building relationships with journalists and using those relationships to earn coverage that builds the brand's authority and Citation Share. The pitch, the list, the relationship, the follow-up, and how the discipline operates in the AI-engine era.

3 min readRead more

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