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Editorial Team

Editorial Team

Editorial Team, Everything-PR

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About Editorial

The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

Latest by Editorial Team

Win at Negotiations using these simple tricks
PR Insights & Public Relations Strategy
Jul 22, 2013

Win at Negotiations using these simple tricks

People are used to associating negotiations with strategies. Although that might be accurate on a certain level, it would imply that the concept of negotiation is an honorable talent loaded with skills and gamesmanship rather than thorough investigation abilities and hard work. Of course, there are some gaming elements that apply to the business world too, mostly when it comes to achievements and transactions.

3 min readRead more
How are Content Providers Preparing for 4K TV
PR News
Jul 19, 2013

How are Content Providers Preparing for 4K TV

4K TV (TV in Ultra HD) is here, a technological advance bringing a display that's four times the quality of current HD televisions. The immersion and realism of the display is striking, but there are a few problems the television manufacturers need to overcome. The most apparent one is the price as early adopters are paying up to $25,000 for a set. The second problem might be content. How long is it going to take content providers to get on board with the 4K revolution?

3 min readRead more
APCO Worldwide: State of the U.S. Biopharmaceutical Industry
PR News
Jul 17, 2013

APCO Worldwide: State of the U.S. Biopharmaceutical Industry

Released earlier this month, APCO's third annual State of the U.S. Biopharmaceutical Industry research showed some key shifts in how that industry's reputation can be improved. The PR firm's so-called Return on Reputation (ROR) Indicator comes from studies conducted by APCO Insight which validate a more holistic approach to re-positioning pharmaceutical companies' brands.

3 min readRead more
Edelman Study: Does It Pave the Way to Total PR Solution?
PR News
Jul 16, 2013

Edelman Study: Does It Pave the Way to Total PR Solution?

Released today, and Edelman report dealing with ethical aspects of so-called sponsored content attempts to mitigate proper disclosure intersecting quality and even the future of online news journalism. Prepared by noted professional blogger and EVP/Global Strategy and Insights for Edelman, Steve Rubel, the report goes a long way toward beginning a discussion on what's "next" for news, if not concrete solutions to the media's revenue problems to come.

3 min readRead more
History of Advertising: How Consumers Won the War for Their Attention
PR News
Jul 11, 2013

History of Advertising: How Consumers Won the War for Their Attention

Before mass media, there was a time when human beings weren't bombarded with advertisements. Brands weren't as ubiquitous in older, simpler times. Most products provided an absolute purpose and remedied a need for the people, and they were advertised as such. Take soap for instance. People needed soap because they wanted to be clean, so ad agencies filled the first simple voids with solutions, their solutions. Advertising has changed dramatically since those days however.

3 min readRead more

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