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Editorial Team

Editorial Team

Editorial Team, Everything-PR

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About Editorial

The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

Latest by Editorial Team

Buysight, Inc. Acquired by AOL’s Advertising.com Group
PR News
Dec 5, 2012

Buysight, Inc. Acquired by AOL’s Advertising.com Group

AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.

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Hilton Worldwide Appoints New Executive VP of Corporate Communications
PR News
Dec 5, 2012

Hilton Worldwide Appoints New Executive VP of Corporate Communications

Kathryn Beiser is the new executive vice president of corporate communications of Hilton Worldwide. In this role she will oversee global external and internal communications and corporate responsibility, and she will report to Hilton Worldwide’s president and chief executive officer, Christopher J. Nassetta. Kathryn Beiser will also join the company’s executive committee.

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Apple's Non-Apology (and Other PR Blunders)
PR News
Dec 4, 2012

Apple's Non-Apology (and Other PR Blunders)

What makes the perfect apology? Sincerity, for a start. Remorse. Acceptance. A great big serving of humble pie; we can all pretty much agree what’s required. Now look at those qualities and tell us how many of them you associate with faceless multinationals. If you said ‘none whatsoever’, congratulations: you’re cynical enough to be an adult.

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Social Media Gets More Visitors for Longer Periods of Time
PR News
Dec 4, 2012

Social Media Gets More Visitors for Longer Periods of Time

Social media and social networking are not a new trend anymore, but a rather constant part of our lives. Businesses and marketers cannot ignore social media as a way to get in touch with customers. Social media networks are useful not only for disseminating messages, but also for engaging clients and providing customer care. The Nielsen's Social Media Report 2012 shows that social media comes of age. The report’s findings are useful to marketers as they point out the growing number of people browsing the Internet, their habits and the importance of mobile nowadays, as well as sales generated by social networks.

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A Visual Guide to Dealing with Difficult Clients [INFOGRAPHIC]
PR News
Dec 4, 2012

A Visual Guide to Dealing with Difficult Clients [INFOGRAPHIC]

As any service provider from across varied lines of business will tell you, dealing with clients is not always a very easy task, as people, their expectations and habits are different. An infographic compiled by Ciplex, a digital marketing and creative agency, shows 15 types of clients and their characteristics. Moreover, and perhaps most important, the infographic offers some “care and feeding instructions” for each identified type.

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The Global Public Relations Summit Announced for Next November
PR News
Dec 3, 2012

The Global Public Relations Summit Announced for Next November

The Holmes Group has just announced that the second edition of the two-days Global Public Relations Summit will take place on November 12 and 13, 2013 at the St Regis Bal Harbour hotel in Miami. The central theme will be “Global Reputations and Local Relationships”, presenting various ways in which organizations can effectively balance corporate image, vision and purpose on a global scale with the need to engage with stakeholders locally and on a personal level.

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Twilight: Breaking Dawn - Part 2 Tops Twitterverse on Thanksgiving Weekend
PR News
Dec 1, 2012

Twilight: Breaking Dawn - Part 2 Tops Twitterverse on Thanksgiving Weekend

Hollywood is an enormous business and, in order to insure its success, entertainment companies must know their customers. The Twilight Saga: Breaking Dawn – Part 2 dominated micro-blogging social network Twitter on Thanksgiving and in the following weekend. This movie was followed by Skyfall and the newly released Rise of the Guardians as reports from the University of Southern California (USC) Annenberg Innovation

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Christmas PR: Do Something or Be Doomed
PR News
Nov 30, 2012

Christmas PR: Do Something or Be Doomed

Christmas isn’t only about religious and spiritual meanings anymore. It is also a lot about marketing. Businesses in any field try to come up with great ideas for this time of the year, struggling to capture the biggest slice possible of that money cake available for holiday shopping.

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All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.