PR News
Sep 5, 2012
Claudia Dressler, PRCo Germany Director: Exclusive PR Interview
Continuing with our industry decision maker interviews, we caught up recently with PRCo Germany's Managing Director Claudia Dressler.
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Editorial Team
Editorial Team, Everything-PR
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About Editorial
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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PR News
Sep 3, 2012
Twitter's Revamped Promoted Tweets Platform Promises Greater ROI
As Twitter’s Promoted Products are auction-based, with winners determined by engagement rates and bids, the company has also decided to lower the minimum bid to one cent for all their auctions. The revamped platform with the reduced cost may offer a sizeable ROI.
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PR News
Sep 3, 2012
Bruce Willis May Take iTunes to Court
Bruce Willis owns the rights to listen to a huge number of songs downloaded from iTunes, but under a nontransferable license. And he wants to change things for the better, to leave the collection to his four daughters after his death. Does he have a case?
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PR Insights & Public Relations Strategy
Sep 3, 2012
The Battle of the Smartphones: Who's Going to Win?
Android may continue to be the most widespread OS, but Android itself is not a smartphone. And this begs the question: in the real battle of the smartphones, who is going to win this year?
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PR News
Sep 1, 2012
Edelman France Names Florence Baranes-Cohen Director
On Friday Edelman, the world’s largest public relations firm, announced having named Florence Baranes-Cohen the very first Director General of Edelman France.
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PR News
Sep 1, 2012
Waggener Edstrom Worldwide Asia Moves
Last week Waggener Edstrom Worldwide announced oday announced having expanded their Hong Kong office's luxury portfolio. The agency reportedly added several major brands as well as a new hire of note, Sunni Hong. On the strength of 46 percent year-on-year growth, Waggener Edstrom Worldwide adds designer Cole Haan, and completes major campaigns for leather goods specialists LANCEL, and the wine brand Pernod Ricard.
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PR News
Aug 31, 2012
Three Must See Social Media Shares
There's no question social media channels carry not only gems, but also some real "thuds" when it comes to value. All those Google employees sharing looped animation on g+, Facebook game requests out the ying and yang, even Pinterest pins nobody needs or wants. Oh, but those are the negatives. What about random stuff that is sometimes funny, but also characteristically insightful. Okay, there is truth in the hilarity of the PR business too.
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PR News
Aug 30, 2012
Social@Ogilvy Adds Octane - WWE's Tom Boland
Ogilvy & Mather'a recently launched Social@Ogilvy is a cross-discipline initiative designed to leverage the firm's social media experts for client problem solving. The social platform welcomed a new Senior VP, Tom Boland about according to news from the firm.
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PR News
Aug 29, 2012
Millward Brown Adds 'Facial Code' Technology to Ad Testing Tools
We all know how important it is to see someone's reaction in a given situation or while using a product or brand for the first time.
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PR News
Aug 28, 2012
MyLocalReporter: Refined PR Pitches for Better Journalist Retention
MyLocalRepoter allows small businesses and professionals to proactively pitch their news story ideas to hyper-local news media professionals based on industry niche and geography.
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