Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
A long tradition at Everything PR, the Top list returns today with a list you requested many times in emails and comments. The Top 50 iPhone Apps for PR Pros gives you easy access to some of the best tools in the industry to manage PR campaigns on-the-go. There are 5 categories, with 10 apps each. We will follow up to complete with 50 Android apps.
Advertising is getting more and more focused and targets different audiences relevant to companies. IBM is aiming its new campaign set to be launched with two TV ads during the U.S. Open tennis tournament at chief marketing officers. Although there aren’t explicit mentions of CMOs, the topics chosen by the campaign are clearly targeting them.
The highly anticipated Guild Wars 2 offered fans who pre-purchase the game before last Saturday, a unique way to enjoy the game. The “play-before-release” is included with other Pre-Purchase exclusive bonuses.
The news that one of America's great true heroes has died hits hard, especially for the Baby Boomer generation. Neil Armstrong, the first man to set foot on the moon, died at age 82 yesterday. In a world of make believe superheroes and glam celebrities, the passing of real courage and humility is truly noted.
If content is king in email marketing, relevance is the throne. It does not mater how catchy, profound or expensive your content is if it is not presented ideally given your customer.
For many PR professionals, Newsle should be a must. It helps identify industry-specific influencers, and shows them in the news. Following them can help develop strategies for success.
When was the last time a client asked you to list or book a conference? If you are in the public relations realm chances are good that you need to know a lot about conference schedules, and maybe even the "who's who" of who is going to be there. This point of PR pain is where Conferize can really lend a helping hand.
Pinterest PR Lesson: the heart of Pinterest is in its title – interest. Interesting people don’t have to try hard to make people like them; being their own authentic self draws people in.
Social media influencers are those people who manage to speak louder than others, without yelling. That's because their messages are echoed by their followers, with tweets on Twitter, with likes and reshares on Facebook, and so on. But what's the secret recipe that makes a social media influencer, and how can you become one?
USA TODAY parent company Gannett announced yesterday their acquisition of social media ad company BLiNQ Media. The terms of the deal have not yet been disclosed, but more and more traditional companies are acquiring online marketing and ad tools and expertise to distribute their messages.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.