Editorial Team

NAACP PR: Genuinely concerned or following political agenda?

Yankees Say Goodbye to the Good and Bad, Media Spins the Ugly

In the past couple of days, there has been a great deal of skepticism surrounding the good nature and past actions of former New York Yankees' owner George Steinbrenner. At the same time, there are plenty of injured hearts grieving the loss of announcer Bob Sheppard, who passed away just two days prior. All the while, media goes to great lengths to spin and cash in on a giant web of ugly.

San Pellegrino Launches New US Advertising Campaign

San Pellegrino's international advertising campaign "Live in Italian" has been launched in the USA. The concept by Ogilvy & Mather features black and white photos taken by famous photographer Elliott Erwitt, capturing S. Pellegrino's sparkling water in every day life circumstances.

Microsoft Outlook Now Syncs Facebook Contacts, Further Acknowledging Social Web

How Influential Is the Influence Project?

Influence--it's what we all want. It's why we hire actors, sports figures, and other celebrities to endorse products and services. If someone with influence recommends something, people will respond.

The1stMovement Builds its Brand From The Inside Out

The1stMovement has had an eventful year, winning armfuls of awards and landing big-name clients. Here's how they did it.

Free Social Media Conference: Retweet: Engagement Means Business

In July, Vocus hosts a free online social media conference, Retweet: Engagement Means Business conference. Five inspirational video presentations by Deirdre Breakenridge, Beth Harte, Lee Odden, David Meerman Scott and Brian Solis, live Q&A and chat sessions and networking oportunities are the top reasons why you should register for the conference held on July 28th.

Ad Age and Creativity Small Agency Conference

Ad Age and Creativity will deliver a first of its kind conference for small and mid-sized agencies to gather and discuss the unique challenges faced by this market.

Ballantines PR (BPR): Public Relations Firm Profile

BPR is a boutique public relations agency based in Los Angeles, with satellite offices in London, New York and Santa Fe. Sarah Robarts, who founded BPR in 2000, is the Principal.

Unbelievable: Journalists Like Press Releases

While the communications landscape has become increasingly complex, journalists continue to rely on PR professionals to address the basics of news gathering in the content they produce. Communicators that overlook this essential need do so at their peril