EPR Editorial Team

How Nike Turned Digital Into a Direct Growth Engine for CPG

Precision Without Intrusion: Building High-Performance Marketing in a Privacy-First World

Why Legal Digital Marketing Is No Longer Optional

Every Public Gaming Operator Should Read the New 5W Playbook

PR vs. Marketing: What's the Difference?

Learn the key differences between PR and marketing, including their distinct objectives, audiences, and measurement approaches for better business outcomes.

Influencer Marketing Isn’t a Tactic Anymore — It’s the Core of Modern PR

Discover how influencer marketing has evolved from PR add-on to core strategy. Learn data-driven creator selection, performance metrics, and scaling tactics.

Most Influencer Campaigns Fail — Not Because of Creators, But Because of Strategy

Learn why most influencer campaigns fail due to flawed strategy not creators. Discover the missing infrastructure, measurement issues and systems thinking needed for success.

How a Cybersecurity Firm Handled the Largest IT Outage in History — With Mixed Results

Learn how CrowdStrike handled the $10 billion IT outage that crashed 8.5 million Windows machines. Discover what went right and wrong in their crisis response.

Berlin's Peec AI Rockets to $4M ARR in Ten Months, Raises $21M Series A to Open New York Office

Peec AI reaches $4M ARR in 10 months and raises $21M to expand into the U.S. GEO and AI search market.

Profound Reaches $1 Billion Valuation with $96M Series C, Cementing Category Leadership in AI Search Marketing

Profound raises $96M at a $1B valuation, signaling generative engine optimization as a major new marketing category.