Boosting Social Media Marketing Strategies

In the past couple of decades, social media slowly crept into consumers’ lives until it became their focal point. These days 7 in 10 Americans are on social media – Brands and corporations took notice of this change, and ever since then, social media platforms have offered platforms for the highest quality marketing strategies. With a well-executed social media and digital PR strategy, the benefits for businesses are endless.

A strong social media strategy can bring a lot of positive results for companies including connecting them with target audiences, increasing website traffic, making more sales, increasing brand awareness, and much more. All of these reasons and more are why social media platforms should be a key component of any company’s overall marketing efforts.

Objectives and Goals

The first step with any marketing strategy is to lay out all of the objectives and goals for that strategy.  If a company doesn’t know what it’s trying to achieve there are no ways to achieve those goals in the first place. Additionally, it’s difficult to evolve and measure marketing strategies long-term if there are no strong goals laid out from the very beginning. All social media marketing strategies and their goals should be aligned with the overall marketing efforts a company is executing. To set goals for social media strategies, companies should be as specific as possible and set deadlines for those goals.

Careful and Detailed Content

Every single piece of content that’s shared on social media should be carefully created. Sharing content just for the sake of it can quickly backfire. Depending on the social platform companies should be learning the various goals and purposes behind each of them. 

For example, Instagram is the perfect platform for visual content. Between short videos or static images, it’s the platform that can engage with audiences– however, it’s not a good tool for driving website traffic. On the other hand, LinkedIn is a professional social media platform that’s perfect for connecting with other professionals or with companies. Text-based content works best on LinkedIn and it’s a great platform for driving website traffic.

Fewer Sales, More Engagement

Most companies and marketers are already familiar with the fact that video content has skyrocketed in popularity in recent times, especially on social media platforms. There are plenty of different ways to use video content in social media marketing strategies, and currently, livestreams are the most popular type of video content.

Through video content, companies can connect with their audiences in authentic ways and engage with them in order to show them that it’s not just a brand, but it’s connecting with the people behind it. Additionally, no matter what type of video content is being used, intrusive marketing tactics are no longer popular. Consumers are extremely tired of being sold to, which is why it’s better to create and establish strong relationships instead of interacting only for sales.

Ronn Torossian is CEO of 5WPR.

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About Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals.

Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 200 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions.

Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR.

Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller.

A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities