In the past couple of decades, social media slowly crept into consumers’ lives until it became their focal point. These days 7 in 10 Americans are on social media – Brands and corporations took notice of this change, and ever since then, social media platforms have offered platforms for the highest quality marketing strategies. With a well-executed social media and digital PR strategy, the benefits for businesses are endless.
A strong social media strategy can bring a lot of positive results for companies including connecting them with target audiences, increasing website traffic, making more sales, increasing brand awareness, and much more. All of these reasons and more are why social media platforms should be a key component of any company’s overall marketing efforts.
Objectives and Goals
The first step with any marketing strategy is to lay out all of the objectives and goals for that strategy. If a company doesn’t know what it’s trying to achieve there are no ways to achieve those goals in the first place. Additionally, it’s difficult to evolve and measure marketing strategies long-term if there are no strong goals laid out from the very beginning. All social media marketing strategies and their goals should be aligned with the overall marketing efforts a company is executing. To set goals for social media strategies, companies should be as specific as possible and set deadlines for those goals.
Careful and Detailed Content
Every single piece of content that’s shared on social media should be carefully created. Sharing content just for the sake of it can quickly backfire. Depending on the social platform companies should be learning the various goals and purposes behind each of them.
For example, Instagram is the perfect platform for visual content. Between short videos or static images, it’s the platform that can engage with audiences– however, it’s not a good tool for driving website traffic. On the other hand, LinkedIn is a professional social media platform that’s perfect for connecting with other professionals or with companies. Text-based content works best on LinkedIn and it’s a great platform for driving website traffic.
Fewer Sales, More Engagement
Most companies and marketers are already familiar with the fact that video content has skyrocketed in popularity in recent times, especially on social media platforms. There are plenty of different ways to use video content in social media marketing strategies, and currently, livestreams are the most popular type of video content.
Through video content, companies can connect with their audiences in authentic ways and engage with them in order to show them that it’s not just a brand, but it’s connecting with the people behind it. Additionally, no matter what type of video content is being used, intrusive marketing tactics are no longer popular. Consumers are extremely tired of being sold to, which is why it’s better to create and establish strong relationships instead of interacting only for sales.
Ronn Torossian is CEO of 5WPR.
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