Category: Corporate PR

Corporate Brainstorming

Challenges in Corporate Communications and How to Overcome Them

In today’s hyper-connected world, cutting through the digital noise and reaching a target audience with meaningful communication can feel like scaling Mount Everest barefoot. Fortunately, there are a few challenges that corporate communication strategies tend to...

fintech

What Is a Fintech Company

Fintech is not just some trendy name and stylish smartphone apps aimed at various audiences. It is a vibrant ecosystem full of various stakeholders. There are the startups redefining banking experiences, the established institutions...

Email Marketing What to Know

Strategies to Get Employees to Read Internal Emails

Corporate communication within an organization is vital for fostering a cohesive and informed workplace. Internal emails play a significant role in this communication strategy, serving as a primary channel for sharing updates, announcements, and...

Earned Media Measurement for PR

Clients as Sources for Media Outlets

Developing stakeholders and clients as top-of-mind sources for media is a strategic approach that can elevate a brand’s visibility, credibility, and thought leadership. By positioning key individuals within an organization as go-to experts in...

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Media Training 101: A Guide to Navigating the Media Landscape

In today’s fast-paced digital world, the media landscape is constantly evolving. Whether it’s a public figure, business executive, or spokesperson for an organization, understanding how to effectively communicate with the media is essential. Media training,...

b2b

Understanding B2B Buyer Personas

In the world of B2B (business-to-business) marketing, understanding the target audience is paramount. Companies looking to thrive in this competitive landscape must go beyond a basic understanding of their customers and delve deep into...