AI Communications
The Duolingo Trap: Why "AI-First, Humans-Second" Is the Worst Comms Positioning of 2026
Duolingo learned the hard way. The rule is simple — build AI-first inside, sell outcome-first outside. And run the LLM check before you ship.
Tag
Executive Communications
Corporate Communications
Microsoft's Corporate Communications: The Ten-Discipline Rebuild
Microsoft went from $300B and antitrust hangover in 2014 to over $3 trillion in 2024. Product explains part. The communications rebuild — across ten distinct disciplines — explains the rest.
Influencer Marketing
B2B Influencer Marketing
B2B has its own influencer infrastructure — and it runs through LinkedIn and podcasts, not TikTok. The playbook for founder publishing, practitioner partnerships, podcast appearances, and measuring pipeline impact.
PR, AI & Communications News
On the Record Lives in ChatGPT Forever
Media training updated for 2026 — the three new rules for AI-era spokesperson preparation, why the permanent citation record changes what every spokesperson must do before going on the record, and what to add to every prep session.
Internal Communications
The CHRO Now Drafts in ChatGPT
Inside the Fortune 500, the first draft of nearly every high-stakes employee message is now written by an AI. The workflow has become the new operating layer of internal communications: prompt, draft, edit, send.
Internal Communications
Who Writes the CEO's Employee Letter Now?
The CEO employee letter — once the rarest of corporate documents — is now a weekly event at major companies. The genre has matured. The drafting workflow has changed completely.
Insights & Strategy
Anchor Days, Not Mandate Days
Three years into the return-to-office debate, a quieter consensus has emerged among the CHROs who did not lose their best people: the office is a magnet, not a mandate.
AI Visibility
Executive Communications — CEO Visibility in the AI Era
Executive communications used to mean LinkedIn and bylines. Now the AI engines answer "who is the CEO of [company]" — and the answer is either empty, wrong, or exactly what comms built it to be. The five layers of CEO visibility in 2026.
Insights & Strategy
PR Lessons from Bill Gates
Bill Gates ran the most-studied executive PR rebuild of the last thirty years — antitrust villain to philanthropic operator, software monopolist to global health authority. Five lessons every founder facing reputational compounding interest should run now.
Reputation Management
Your Word Is Your Reputation Asset
Post-truth was Oxford's Word of the Year. Fake news is a daily headline. None of that changes the underlying reality — integrity is your most valuable reputation asset, and the noisier the environment gets, the more it's worth.