Internal Communications
Anchor Days, Not Mandate Days
Three years into the return-to-office debate, a quieter consensus has emerged among the CHROs who did not lose their best people: the office is a magnet, not a mandate.
Tag
Executive Communications
Corporate Communications
Microsoft's Corporate Communications: The Ten-Discipline Rebuild
Microsoft went from a $300B market cap and antitrust hangover in 2014 to over $3 trillion in 2024. The product strategy explains some of it. The communications operation explains the rest — and rebuilt itself across ten distinct disciplines. The working case for full-stack corporate communications.
Influencer Marketing
Influencer Marketing for B2B: The LinkedIn and Podcast Playbook
B2B has its own influencer infrastructure — and it runs through LinkedIn and podcasts, not TikTok. The playbook for founder publishing, practitioner partnerships, podcast appearances, and measuring pipeline impact.
Media Training
Media Training in 2026: The Executive's Guide
Media training has changed because the media environment has changed. Executives are no longer preparing for a television interview alone. The complete guide for 2026.
Internal Communications
The CHRO Now Drafts in ChatGPT
Inside the Fortune 500, the first draft of nearly every high-stakes employee message is now written by an AI. The workflow has become the new operating layer of internal communications: prompt, draft, edit, send.