The Arthur W. Page Center Announces Winners of Inaugural Communications Awards
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How Universities Show Up in AI Search
The discovery layer for universities has moved. AI engines like ChatGPT and Google AI Overviews are the new first impression, requiring a shift from traditional SEO to Generative Engine Optimization (GEO) to ensure universities appear in AI search results.

Hype, Honesty, and Execution — Why Great Video Game Marketing Wins Before Launch
Explore how strategic marketing in the video game industry builds anticipation and shapes expectations long before a game's release. This article delves into successful campaigns, focusing on Rockstar Games' Grand Theft Auto V, illustrating how discipline, clarity, and confidence in marketing lead to record-breaking success and cultural impact.

Precision Wins — How the Best Digital PR Campaigns Master the 5Ws
Clarity, not just creativity, is the key to successful digital PR. This article explores how the 5Ws framework—Who, What, When, Where, and Why—transforms digital PR from noise into narrative, using examples like Spotify Wrapped, Nike's Colin Kaepernick campaign, and Airbnb's "We Accept" initiative. It emphasizes the importance of answering these fundamental questions with precision to create campaigns that resonate, engage, and achieve widespread understanding.
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