PR Perspectives & Public Relations Commentary

Prohibited Words That Can Kill Employee Motivation

Words are a key part of a persuasive communication, says Darlene Price. Business leaders make use of words to influence their teams and compel them to attain results. They’re leaders because the words that come out of their mouths are meant to have an impact. If your wish is to be seen as an influential CEO at the workplace, make sure that you choose your words cautiously. Don’t kill employee motivation and try to convey credibility, clarity, and confidence.

What’s the Connection Between Sales and Marketing?

You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make him become a faithful customer. Every company has a sales department and a marketing one, and both of them depend on each other, being strongly connected by leads.

Biggest Public Relations Goofs

Why Aren't There More Women in Leadership Roles?

Despite the fact that modern society puts a great emphasis on gender equality, more men are in charge in major business fields. And even as many corporations make significant efforts to alter the situation, most of their leading personnel are still men. Considering all these aspects, it’s only natural to ask yourself, “why?”

LikeHack: A Lot to Like and Unlike

A Russian startup, LikeHack.com, has launched a new app which allows for personal content curating, filtering feeds, and to acts as a personal search engine of sorts. According to the developers, LifeHack will save social types in excess of an hour every day.

Agency Leader Provides His PR Week In Review

ven as CEO of an award-winning PR Agency, I was unaware that July 27th was “PR National Awareness Day.” How many of you knew that? I certainly didn’t – but learned of it after reading The Financial Times and an article headlined “PR, an industry with a PR problem”

Independent Agencies Benefit from the Merger of Publicis-Omnicom

Independent agencies worldwide are cheering when we hear the news about the impending merger of Publicis and Omnicom - the 2nd and 3rd largest advertising and marketing conglomerates in the world. Keep merging please – so we can focus on doing great work and serving our clients. More than ten years ago, before I founded 5W, I worked for an agency which was owned by The Interpublic Group and cannot forget the pressures to increase revenues and the non-stop eye on stock price.

Native Advertising: Will It Save or Slay the Needy Media?

Lewis DVorkin is a great writer. Check that, Lewis DVorkin's a brilliant writer. A Forbes piece pitting the ad world against the PR industry Monday echoes of Richard Edelman public relations celebrity (and might to an extent), but the piece also emits the cries of a fairly stupefied textual news media too. More than this though, these kinds of editorials could decry the very journalistic separation the PR and media industry content needs separating. This begs the question; "Is the public full on ready for inherently blurred ideals, or can communicative wizards make the magic transformation stick?

Glastonbury Festival – staying relevant through smart PR

Glastonbury 2013 featured some of the world’s biggest artists from the past and the present. It spanned generations and genres from the Arctic Monkeys to The Rolling Stones, and Mumford and Sons to Dizzee Rascal.

Why Press Releases Sometimes Fail: a Journalist's Perspective

If you follow your pitch with a self-serving press release that offers no real information, but just PR and marketing fluff, you don't stand many chances to get coverage for yourself, or for any of your customers.