Additionally, before this scandal, VW won awards as a leading green automotive company. With the current carbon emissions scandal, putting efforts toward cleaner production could move VW toward rebranding the company again as a top green automotive company.
But, given the size of the damage to VW’s reputation and business future, no doubt PR firms need to do more. VW could sponsor online classes about the effects of greenhouse gasses and carbon emissions. It could buy up older, less fuel efficient cars in exchange for a low price on 50-miles-per-gallon clean diesel vehicles. There are other corporate socially responsible activities they could add, such as cleaning up toxic waste sites.
On a broader scale, to overcome this negative blow, a series of educational seminars on corporate responsibility at universities covering some of the very issues causing this scandal could be given and sponsored by VW.
These types of public interest actions in facing up to their mistakes and repairing them offer the only way VW can rebuild its reputation and the trust of its consumers and investors. Their four hired PR firms will be at the forefront of their professional campaigns to rebuild VW from its crisis, even if from its own making.
Additionally, before this scandal, VW won awards as a leading green automotive company. With the current carbon emissions scandal, putting efforts toward cleaner production could move VW toward rebranding the company again as a top green automotive company.
But, given the size of the damage to VW’s reputation and business future, no doubt PR firms need to do more. VW could sponsor online classes about the effects of greenhouse gasses and carbon emissions. It could buy up older, less fuel efficient cars in exchange for a low price on 50-miles-per-gallon clean diesel vehicles. There are other corporate socially responsible activities they could add, such as cleaning up toxic waste sites.
On a broader scale, to overcome this negative blow, a series of educational seminars on corporate responsibility at universities covering some of the very issues causing this scandal could be given and sponsored by VW.
These types of public interest actions in facing up to their mistakes and repairing them offer the only way VW can rebuild its reputation and the trust of its consumers and investors. Their four hired PR firms will be at the forefront of their professional campaigns to rebuild VW from its crisis, even if from its own making.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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