Crisis Communication in Healthcare — Trust Is the Treatment
Learn how healthcare crisis communication builds trust through transparency and human storytelling with examples from Tylenol, Pfizer and other successful campaigns.
10/11/2025
Learn how healthcare crisis communication builds trust through transparency and human storytelling with examples from Tylenol, Pfizer and other successful campaigns.
Discover how Pepsi’s Kendall Jenner ad and BP’s Deepwater Horizon crisis reveal the dangers of tone-deaf messaging and corporate communication failures.
Boeing’s 737 MAX crisis reveals how silence and defensive messaging can destroy corporate trust. Learn key lessons from this communications disaster.
Learn from major digital PR failures like Pepsi’s Kendall Jenner ad and Fyre Festival. Case studies reveal key lessons on avoiding brand damage and social media backlash.
Learn how social media has transformed crisis PR into a rapid-response battlefield where brands must navigate instant backlash with speed and authenticity to protect reputation.
How major brands mishandled crisis PR in 2025, from Tesla’s safety response to American Eagle’s ad controversy. Cases show importance of empathy and accountability.
Learn how PR crisis management has evolved in the digital age, with focus on proactive strategies, rapid response, and technology’s role in protecting brand reputation
Learn how corporate PR disasters from BP to Bud Light reveal common mistakes in crisis management & discover key lessons for effective crisis response & reputation repair
Learn how organizations can restore trust through effective crisis PR strategies, from rapid response and transparency to stakeholder engagement and values-based leadership.
Learn how United Airlines’ 2017 passenger removal incident became a PR disaster, damaging its reputation through poor crisis management and communication failures
