The Rise of Personalization: How Coca-Cola's "Share a Coke" Campaign Revolutionized CPG Marketing
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If Your IPO Doesn't Surface in ChatGPT, the Roadshow Already Failed
The first impression for an IPO is no longer a pitch deck, it's a synthesized paragraph generated by AI. This article explains how to optimize your company's digital footprint for ChatGPT and other AI engines to ensure a successful roadshow.
The Casting Call Now Starts With a Machine. Here's What Talent Should Do About It.
AI is now the first step in casting calls, generating ranked lists of potential campaign faces. A new study, the "AI Casting Index," reveals that AI recommends documented talent due to a "Structure Premium." This means actors and athletes dominate recommendations, while many creators are overlooked because their careers primarily exist within feeds, not documented public records. To adapt, creators must build a verifiable public footprint beyond their content. Brands must also understand the limitations of AI-driven casting.
The AI Engines Are the New Shelf. Most Luxury Brands Aren't on It Yet.
By Seth Semilof — Co-Founder, Haute Media Group; Partner, Haute Jets Twenty years ago we launched Haute Living into the last viable print luxury market in America. Since then I have watched the discovery layer break four times — digital killed print, social killed digital-first,…
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