Elizabeth Glaser Pediatric AIDS Foundation Seeks Celebrity Relations/ Media Relations Agency 


The Elizabeth Glaser Pediatric AIDS Foundation (EGPAF), a non-profit organization, is the  world leader in the fight to eliminate pediatric AIDS. Their mission is to prevent pediatric HIV infection and to eliminate pediatric AIDS through research, advocacy, and prevention and treatment programs. For over 25 years, EGPAF has held its signature family festival and fundraising event, A Time for Heroes, in Los Angeles, CA. This event brings together children and families to celebrate and support EGPAF’s mission to end AIDS in children worldwide. This small, exclusive family fundraiser will feature a variety of sports and games, arts and crafts, food and drink, and musical entertainment, combined with opportunities for guests to learn about EGPAF’s work.

They seek a media relations agency as well as a celebrity relations agency.

Media Relations:
The Media Relations company will work with EGPAF’s External Affairs team to create a media strategy and identify appropriate media outlets to meet the goals of the organization for pre-event, event, and post-event coverage for A Time for Heroes. This will include pre-event media outreach and calendar listings, day-of media coverage and press line management, and post-event coverage.

Celebrity Relations:
The Celebrity Relations agency will work with the Manager, Media Relations and External Engagement and other dedicated team members to create a celebrity relations strategy to meet EGPAF’s goals for pre-event, event, and post-event celebrity involvement at A Time for Heroes 2017, as well as limited non-event celebrity engagement for 2017. This would include leveraging current celebrity supporter relationships to build additional promotional opportunities, such as celebrity auctions, or maximize other key promotional opportunities as appropriate.

Due Date
July 14, 2017

Cathy Colbert
Senior Awards and Compliance Officer,

Likely (and best) candidate for this assignment would be Talent Resources, owned by Mike Heller in NY and LA.  Other choices could be PMK or Sunshine­ Sachs.

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