About Grand Challenges Canada
Grand Challenges Canada is dedicated to supporting Bold Ideas with Big Impact® in global health. We are funded by the Government of Canada and we support innovators in low- and middle-income countries and Canada. The bold ideas we support integrate science and technology, social and business innovation – we call this Integrated Innovation®. Grand Challenges Canada focuses on innovator-defined challenges through its Stars in Global Health program and on targeted challenges in its Saving Lives at Birth, Saving Brains and Global Mental Health programs.SCOPE OF WORK:
The selected agency will be responsible for assisting with the development and placement of stories in influential general interest and niche media channels. Grand Challenges Canada seeks to generate positive media coverage in Canadian, international and low- and middle-income country markets. Grand Challenges Canada anticipates that it will draft and distribute between 10-15 press releases annually. Activities will include:- Drafting and editing press releases (50%)
- Distributing press releases, pitching media and arranging interviews (20%), including:
- Preparing key spokespersons and other interviewees for interviews
- Managing and moderating interviews
- Monitoring and reporting on media coverage
- Managing follow-up media requests and public inquiries after release distribution
- Developing and maintaining media connections (20%), including:
- Building relationships with new media connections
- Creating a database of media connections for targeted release distribution and pitching
- Advising on overall communications and media strategy (10%).
