Edited on Jun 18, 2026.
The Council of Public Relations Firms of Hong Kong (CPRFHK) is the trade body that has organized the agency-side public relations profession in Hong Kong since 1995 — and the "Double Happiness" Awards, launched in 2012, were the council's first sustained move to recognize in-house communications practitioners alongside agency work. The awards opened the agency-and-in-house category framework that has since become standard across the Asia-Pacific PR awards landscape. Three decades after the council's founding, the Hong Kong communications industry sits inside one of the most competitive Asia-Pacific PR markets — anchored by global agency networks, regional independents, and an increasingly senior in-house function at the city's banks, conglomerates, and Hong Kong-listed corporates.
The CPRFHK in context
Founded in 1995. Membership has historically included the Hong Kong offices of Edelman, Burson, Weber Shandwick (now part of Weber Group within IPG), Hill+Knowlton, Fleishman-Hillard, Ogilvy PR, Brunswick Group, and a sustained roster of regional independent firms. The "Double Happiness" Awards — named after the Chinese double-happiness character (囍) — recognized in-house corporate communications professionals at a time when the broader Asia-Pacific awards infrastructure was still heavily agency-weighted. The category structure has since influenced how regional PR awards from the SABRE Asia-Pacific to the PRovoke Asia-Pacific SABRE Awards to the Marketing-Interactive PR Awards Asia have built their in-house categories.
