It’s always interesting to learn what the pressures and promises are in dealing with social media and media sources including reporters and such. So the Public Relations Global Network (PRGN), a large international network of independent PR agencies, did a media survey checking in with reporters, CEOs, and business leaders. Here are some of the results as reported by Bianchi Public Relations in Detroit.
Each question on the survey got at least 110 responses, and they were asked to find out how media professionals deal with CEOs and leaders before and in interviews. Other questions were about how reporters and such believe their responsibilities have changed regarding social media, video, print, and audio.
Leeza Hoyt, PRGN’s Los Angeles agency (the Hoyt Organization) president, said: "As PR practitioners, we certainly have anecdotal evidence and experiential knowledge of how these factors impact the success of our clients. We also recognize that quantifiable data is 'king' when it comes to supporting opinions. In this case, we discovered that while business leaders can adapt to a rapidly changing media landscape, there is a great deal of added pressure on media professionals to populate additional channels. That said, reporters still rely on past news coverage, websites and information from PR agencies as their top research tools."
It’s always interesting to learn what the pressures and promises are in dealing with social media and media sources including reporters and such. So the Public Relations Global Network (PRGN), a large international network of independent PR agencies, did a media survey checking in with reporters, CEOs, and business leaders. Here are some of the results as reported by Bianchi Public Relations in Detroit.
Each question on the survey got at least 110 responses, and they were asked to find out how media professionals deal with CEOs and leaders before and in interviews. Other questions were about how reporters and such believe their responsibilities have changed regarding social media, video, print, and audio.
Leeza Hoyt, PRGN’s Los Angeles agency (the Hoyt Organization) president, said: "As PR practitioners, we certainly have anecdotal evidence and experiential knowledge of how these factors impact the success of our clients. We also recognize that quantifiable data is 'king' when it comes to supporting opinions. In this case, we discovered that while business leaders can adapt to a rapidly changing media landscape, there is a great deal of added pressure on media professionals to populate additional channels. That said, reporters still rely on past news coverage, websites and information from PR agencies as their top research tools."
Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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