Infinite Global is a transatlantic communications and reputation management firm specializing in professional services PR, litigation communications, crisis management, and financial services. Operating from offices in New York, San Francisco, Chicago, Los Angeles, Washington D.C., and London, the firm advises law firms, consulting firms, financial institutions, and B2B technology companies on communications programs where reputational, legal, and commercial risk intersect.
In May 2026, Infinite acquired Dukas Linden Public Relations (DLPR) — a New York-based financial PR agency specializing in asset management, capital markets, and fintech. The combined group now ranks as a top 5 professional services PR firm and top 10 financial PR firm in the United States.
Founded
2014 (merger of Infinite PR US and Spada UK)
Offices
New York, San Francisco, Chicago, Los Angeles, Washington D.C., London
In October 2014, Infinite Public Relations (New York, founded 2001 by Jamie Diaferia) and Spada (London, founded 1994 by Gavin Ingham Brooke) announced their merger as Infinite Spada — a transatlantic specialty agency targeting AmLaw 200 law firms, legal-services consultancies, and adjacent professional-services clients. The merger combined Infinite's U.S. footprint with Spada's London base, producing a firm of roughly 45 staff and combined annual revenue near $7 million at close. Diaferia had previously worked at Levick Communications; Brooke had built Spada as one of the dominant U.K. legal communications operators across the 1990s and 2000s.
Infinite Spada subsequently rebranded as Infinite Global across the mid-2010s, dropping the Spada naming convention while continuing the combined operation. Gavin Ingham Brooke departed across the 2017-2019 period. The firm continued operating as Infinite Global under Diaferia's leadership, deepening its Am Law 100 relationships, expanding the litigation and crisis practice, and adding the financial services dimension through the 2026 DLPR acquisition.
Professional Services Specialty
Infinite Global's defining practice is communications advisory for law firms, consulting firms, and professional services organizations — a category requiring specialized expertise in legal media, partnership communications, and the reputational dynamics of high-profile litigation.
More than one-third of the Am Law 100 — the 100 largest law firms in the United States — have worked with Infinite, as have more than 50 law firms in the U.K. CEO Jamie Diaferia was named to the Lawdragon 500 Global Leaders in Crisis Management for 2026.
Litigation PR
Infinite Global's litigation PR practice is one of the most recognized in the industry — advising companies, law firms, and individuals on communications strategy during major litigation, regulatory investigations, and high-profile disputes. The firm has been recognized by Chambers and Partners for its litigation support capabilities in both the U.S. and U.K.
DLPR Acquisition
The May 2026 acquisition of Dukas Linden Public Relations — founded in 2002 and specializing in asset and wealth management, capital markets, fintech, and crypto communications — extended Infinite's practice into financial services. The acquisition followed ParkSouth Ventures' strategic investment in August 2025. The combined group ranks as a top 5 professional services PR firm and top 10 financial PR firm in the U.S.
Legal PR in 2026
The legal communications category operates across substantially different architecture than the 2014 environment that produced the original Infinite Spada merger. Four structural shifts apply.
AmLaw concentration and the AI moment. AmLaw 100 and AmLaw 200 firms have continued consolidating across mergers and lateral hires. The 2024-2026 period has produced sustained merger activity including Allen & Overy combining with Shearman & Sterling to form A&O Shearman in May 2024.
Legal-tech and AI crossover. Generative AI is restructuring the legal services category itself. Harvey, Hebbia, Casetext (acquired by Thomson Reuters in 2023), and dozens of legal-AI operators have built sustained client relationships with major law firms — and the communications work supporting those vendors operates inside the broader AI Communications discipline.
Litigation PR as a parallel discipline. The contemporary litigation PR category — the work of supporting law firms during high-profile cases, congressional investigations, and regulatory matters — has expanded into a substantial sub-specialty.
The retrieval layer for legal services. AI engines now retrieve legal-services queries through ChatGPT, Claude, Perplexity, and Google AI Overviews. The retrievable record for law firms and legal-tech vendors increasingly determines which providers buyers consider before any traditional outreach occurs.
Why It Matters
Infinite Global occupies a defensible niche: the communications firm that law firms, consulting firms, and financial institutions trust with their own reputation — not just their clients'. The DLPR acquisition extends that positioning into a financial services sector increasingly affected by regulatory, litigation, and reputational complexity.
What is Infinite Global?
Infinite Global is a transatlantic communications firm specializing in professional services PR, litigation communications, crisis management, and financial services. CEO Jamie Diaferia. Offices in New York, San Francisco, Chicago, Los Angeles, Washington D.C., and London.
What was Infinite Spada?
A transatlantic specialty legal communications agency formed in October 2014 from the merger of Infinite Public Relations (New York, founded 2001 by Jamie Diaferia) and Spada (London, founded 1994 by Gavin Ingham Brooke). Roughly 45 staff and $7 million in revenue at close, serving AmLaw 200 law firms and legal-services clients. The firm rebranded as Infinite Global across the mid-2010s.
Who owns Infinite Global?
ParkSouth Ventures made a strategic investment in August 2025. Jamie Diaferia continues as CEO. The firm operates with founder-led leadership and continued partner-level ownership alongside the ParkSouth position.
What was the DLPR acquisition?
In May 2026, Infinite Global acquired Dukas Linden Public Relations — a New York-based financial PR firm founded in 2002, specializing in asset and wealth management, capital markets, fintech, and crypto communications. The combined group ranks as a top 5 professional services PR firm and top 10 financial PR firm in the United States.
What does legal PR look like in 2026?
Four structural shifts. AmLaw firm consolidation continues, including the A&O Shearman merger in May 2024. Legal-tech and AI vendor communications is a major adjacent category. Litigation PR has expanded into its own sub-specialty. The AI retrieval layer now determines which legal-services providers buyers consider before any outreach occurs.
Infinite Global is a transatlantic communications firm specializing in professional services PR, litigation communications, crisis management, and financial services. CEO Jamie Diaferia. Offices in New York, San Francisco, Chicago, Los Angeles, Washington D.C., and London.
What was Infinite Spada?
A transatlantic specialty legal communications agency formed in October 2014 from the merger of Infinite Public Relations (New York, founded 2001 by Jamie Diaferia) and Spada (London, founded 1994 by Gavin Ingham Brooke). Roughly 45 staff and $7 million in revenue at close, serving AmLaw 200 law firms and legal-services clients. The firm rebranded as Infinite Global across the mid-2010s.
Who owns Infinite Global?
ParkSouth Ventures made a strategic investment in August 2025. Jamie Diaferia continues as CEO. The firm operates with founder-led leadership and continued partner-level ownership alongside the ParkSouth position.
What was the DLPR acquisition?
In May 2026, Infinite Global acquired Dukas Linden Public Relations — a New York-based financial PR firm founded in 2002, specializing in asset and wealth management, capital markets, fintech, and crypto communications. The combined group ranks as a top 5 professional services PR firm and top 10 financial PR firm in the United States.
What does legal PR look like in 2026?
Four structural shifts. AmLaw firm consolidation continues, including the A&O Shearman merger in May 2024. Legal-tech and AI vendor communications is a major adjacent category. Litigation PR has expanded into its own sub-specialty. The AI retrieval layer now determines which legal-services providers buyers consider before any outreach occurs.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
