Stanton is a strategic public relations and integrated communications firm specializing in financial communications, corporate PR, and B2B technology. Founded in New York in 1995, the firm manages more than 100 transactions annually — covering M&A announcements, IPOs, restructurings, bankruptcies, and fund launches for clients across financial services, professional services, and technology.
Stanton was ranked a Top 10 Financial PR Firm by O'Dwyer's in 2025 — placing it alongside Prosek Partners, ICR, and H/Advisors Abernathy as one of the most active specialist financial communications firms in the U.S. SFW Capital Partners made a strategic investment in the firm in 2020.
Stanton was founded in New York in 1995, building its practice around financial services and corporate PR. The firm developed particular expertise in private equity, asset management, and alternative investment communications — categories requiring understanding of both financial media and the regulatory and investor relations dynamics specific to private capital.
The firm manages more than 100 financial transactions each year — one of the highest volumes among specialist financial communications firms in the U.S. That activity level has built institutional relationships across investment banks, law firms, and private equity sponsors that anchor the firm's deal pipeline.
Practice Areas
Stanton's core practice covers financial communications, corporate reputation, executive visibility, media relations, content marketing, digital communications, thought leadership, sustainability, and employee communications. Its financial specialty includes M&A advisory, IPOs, secondary offerings, fund and firm launches, restructurings, and bankruptcy communications.
Asset Management & Private Equity
Stanton has built a recognized practice serving private equity firms, hedge funds, and asset managers — advising on investor communications, fund launches, LP relations, portfolio company communications, and the reputation management considerations specific to alternative asset managers navigating increased public and regulatory scrutiny.
Why It Matters
Stanton represents the mid-tier financial communications specialist: not as large as Prosek or ICR, but ranking consistently in the top tier by transaction volume and specialization. In a market where financial communications is being reshaped by AI-driven investor research and activist campaigns amplified through digital channels, the firms with genuine transaction expertise and deep institutional relationships are gaining ground.
Everything-PR has covered PR agencies, communications firms, and the evolving business of public relations since 2009.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
