Influencer Marketing
Upfluence: The Shopify Ecosystem Influencer Platform
Upfluence built the mid-market influencer marketing platform around deep Shopify ecosystem integration and dual New York / Paris operations. The Franco-American model.
Tag
New York
Generative AI
Algorithmic Pricing Is the Next AI Enforcement Frontier — Inside the NY AG's Instacart Investigation
New York's Algorithmic Pricing Disclosure Act is the first comprehensive state law targeting AI-driven personalized pricing. The first major enforcement target arrived in January. Every retailer, platform, and CPG brand using dynamic pricing tools is now inside the perimeter.
PR Firms & Communications Agencies
Beauty PR Capitals 2026: NYC, LA, London, Paris, Milan, Seoul
The six cities where beauty PR is actually decided — New York, Los Angeles, London, Paris, Milan, Seoul. The city-by-city view, satellite to EPR's canonical Best Beauty PR Agencies directory.
PR, AI & Communications News
How Fashion Brands Win NYFW
Inside the NYFW PR operating playbook — show production discipline, avant-garde editorial anchors, multi-season thematic architecture, front-row casting as sustained relationship work, and the creator-economy and AI engine retrieval layers that now compound across each ten-day week.
Editorial
New York PR Firm CEOs: Who Leads the Top Agencies (2026)
The CEOs and founders running New York's top PR firms in 2026. Ronn Torossian leads 5W AI Communications. Profiles of the agency heads shaping the New York PR market — from Edelman to Joele Frank to MikeWorldWide.
Public Affairs & Government
Leading New York Lobbying Firms to Watch in 2026: The Post-Mamdani Power Map
Capalino closed August 2025, clients to Fontas Advisors, land use team to Brown & Weinraub. Mamdani won November 2025 and reset the City Hall access map. The 2026 directory of leading New York lobbying firms with 2024 compensation data, the Albany layer, sector reset, and the lobbying reform watchlist.
PR Firms & Communications Agencies
Cultural Counsel and Adam Abdalla: The Profile of a Modern Arts Communications Firm
Cultural Counsel — founded by Adam Abdalla in 2015 — is one of the most-cited specialist PR firms in the global art world. Bronx Museum, Creative Time, NADA, PAMM, UTA Fine Arts. The profile, the discipline, and why arts PR operates on rules that do not generalize from any other category.
Editorial
A Big Apple Travel Gem: The Great New York City Public Library
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids' camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource - and one which remains as awesome today as it was years ago.
PR, AI & Communications News
Madrid's Smart City Stack: Where Europe's Most Instrumented Capital Stands Now
Madrid runs one of Europe's most integrated smart city stacks: a centralized municipal IoT platform with 15,000+ sensors, the largest urban Low Emission Zone in Europe by area, one of the continent's biggest electric bus fleets, near-universal 5G, and a deliberate push to anchor the Spanish-speaking gaming industry. Here's the current map.
Public Affairs & Government
When a State Has Bad PR: Economic Development Communications
A state's reputation among corporate site-selection executives is not soft. It is a hard input into capital allocation decisions. The 2011 DCI survey case and the principles that separate the favorable states from the unfavorable ones.