The Warren County Tourism Department in upstate New York is seeking an agency to provide Broadcast and Digital Media Buying services to strategize, implement, negotiate and purchase its broadcast and digital media spots for the consumer market.
ABOUT WARREN COUNTY
The year-round beauty of mountains and lakes beckons travelers to come and stay a while. With events, shopping, recreation, dining, fabulous accommodations and quaint towns to explore, no wonder the Lake George Area is a favorite destination.
SCOPE OF SERVICES REQUESTED:
- provide a Media Strategy plan that will detail objectives and implementation to yield the best results;
- purchase broadcast media (television/cable and digital media) for the Warren County Tourism Department seasonally, based on budget allocations provided therefor;
- identify fees for media buying for Warren County Tourism Department. Annual media buying budget has been allocated for up to $1 million dollars;
- identify “added value” opportunities through media buying services;
- collaborate with Warren County Tourism Department before implementing any and all strategies;
- re-evaluate buys and make adjustments to schedules in the best interest of Warren County in a timely manner as necessary;
- consult with Warren County Tourism Department, as necessary, to determine media buying results through various in-house tracking methods;
- identify buying expertise in primary marketing areas, which include but are not necessarily limited to, Metro-NY-NJ, Long Island, Westchester County, western Connecticut, Hudson Valley, Hartford and New Haven CT, Springfield MA, Albany & Quebec, and specific demographics suitable for Warren County Tourism promotions. Warren County reserves the right to modify this list as research dictates;
- obtain all broadcast and digital media assets for placement, from the Warren County Tourism Department and/or post production vendor for dubs and distribution to television/cable networks and digital media outlets;
- have proven experience with digital TV products including programmatic TV, Interactive TV and Video on Demand;
- have proven experience in developing tracking codes and analyzing collected data to measure ROI of digital banners and paid products for real time adjustments and post buy analysis;
- Track effectiveness and ROI on all activities and provide quarterly, detailed reports on all integrated marketing efforts as well as a year-end performance report;
- Stay ahead of trends in digital media marketing and make regular recommendations for incorporating all such platforms into any marketing plans and activities;
Proposal due by October 25 to:
Julie Butler, Purchasing Agent
Warren County Human Services Building,
3rct Floor 1340 State Route 9
Lake George, NY 12845
Telephone No. (518) 761-6538