Media Relations - Everything Public Relations

Media Training Matters

Media Training Matters

A business owner or manager may wonder if it’s necessary to understand how the media functions and whether it will somehow interact with their business’s activities. Media training is meant to help anyone in the company who might encounter the media, like the CEO, founders, board of directors, or … [Read more...]

Media Buying RFP Issued In Maryland

Montgomery College Issues Media Monitoring RFP

Montgomery College has issued a Media Buying RFP. Montgomery College, Maryland's largest community college, is a multi-campus institution with more than 60,000 across three campuses and multiple off-site locations. To support students’ academic and professional goals, the College employs more than … [Read more...]

Earned Media Measurement for PR

Earned Media Measurement for PR

Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by … [Read more...]