Lake George, New York Seeks More Tourists

Lake George, New York Seeks More Tourists

The Warren County Tourism Department in upstate New York is seeking an agency to provide Broadcast and Digital Media Buying services to strategize, implement, negotiate and purchase its broadcast and digital media spots for the consumer market.


The year-round beauty of mountains and lakes beckons travelers to come and stay a while. With events, shopping, recreation, dining, fabulous accommodations and quaint towns to explore, no wonder the Lake George Area is a favorite destination.


  • provide a Media Strategy plan that will detail objectives and  implementation  to yield the best results;
  • purchase broadcast media (television/cable and digital media) for the Warren  County Tourism Department seasonally, based on budget allocations provided therefor;
  • identify fees for media buying for Warren County Tourism Department. Annual media buying budget has been allocated for up to $1 million   dollars;
  • identify “added  value” opportunities  through  media buying services;
  • collaborate with Warren County Tourism Department  before  implementing  any and all strategies;
  • re-evaluate buys and make adjustments to schedules in the best interest of Warren County in a timely manner as necessary;
  • consult with Warren County Tourism Department, as necessary,  to  determine  media buying results through various in-house tracking   methods;
  • identify buying expertise in primary marketing areas, which include but are not necessarily limited to, Metro-NY-NJ, Long Island, Westchester County, western Connecticut, Hudson Valley, Hartford and New Haven CT, Springfield  MA,  Albany & Quebec, and specific demographics  suitable  for  Warren  County Tourism promotions. Warren County reserves the right to modify this list as  research dictates;
  • obtain all broadcast and digital media assets for placement, from the  Warren  County Tourism Department and/or post production vendor for dubs and  distribution to television/cable  networks and digital media  outlets;
  • have proven experience with digital TV products including programmatic TV, Interactive TV and Video on  Demand;
  • have proven experience  in developing tracking codes and analyzing collected data   to measure ROI of digital banners and paid products for real time adjustments and post buy analysis;
  • Track effectiveness and ROI on all activities and  provide  quarterly,  detailed  reports on all integrated marketing efforts as well as a  year-end  performance  report;
  • Stay ahead of trends in digital media marketing and  make  regular  recommendations for incorporating all such platforms  into  any  marketing  plans and activities;

Proposal due by October 25 to:

Julie Butler, Purchasing Agent

Warren County Human Services Building,

3rct Floor 1340 State Route 9

Lake George, NY 12845

Telephone No.  (518) 761-6538

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