SCOPE OF WORK:
- Branding of the Missouri Symphony Society and its programs: the Missouri Symphony Orchestra, the Missouri Symphony Conservatory and the Women’s Symphony League, including:
- Review existing quantitative research available through the League of American Orchestras and other organizations
- Investigate the impact of the current image in the community
- Evaluate whether names, Missouri Symphony Society (including Women’s Symphony League, Missouri Symphony Conservatory), are appropriate for the organization’s mission and goals and make recommendations for changes.
- Develop a “brand positioning statement” that provides a clear understanding of what MOSS stands for at its best. The statement should establish an overarching guide for initiatives and communications when conveying MOSS’s image.
- Develop a brand concept, to include message, tagline and logo that are adaptable for use in membership, student, sponsor and attendance attraction and retention.
- Develop a style guide that outlines correct brand usage, to include print and publication specifications and graphic standards, editorial, web, and broadcast styles, as well as trademark search and registration.
- Recommend and describe specific necessary elements (but not include design) to deliver the brand message; i.e., printed collateral, social media marketing, online/print advertising, Web site design, public relations, special events.
- Develop a marketing plan that identifies short and long term strategies for promoting MOSS.
- Develop a strategy to gain organizational consensus for the brand’s position.
- Promotion for annual Hot Summer Nights Music Festival (HSN), the Conservatory and the Serenade, the Conservatory fund raiser. Contractor will provide a set price to work with Executive Director and Artistic Director
