"That whole model where people pay x amount for a video or song is a bit outdated. What social media is today is about selling bits and pieces of peoples' lives. It’s not necessarily selling that one song, it’s selling access to me," declared O.D. Kobo.Pheed’s strategy was to get associated with stars. Miley Cyrus recently launched a channel which brought in just half of a second 10,000 visitors to the site. That’s indeed impressive. Other celebrities that have joined this network are Ashley Tisdale, David Guetta, Paris Hilton, Chris Brown, and many others. Of course they would have to draw visitors promoting their new Pheed channel in other social media networks. I guess we just have to sit and wait to see if people will indeed pay money to have access to such a celebrity (and not only) channel.
“Pheed has a good opportunity to succeed if it stays focused and doesn’t try to become a jack-of-all-trades,” considers Ilya Pozin, from Forbes. “For now, it’s safe to say Pheed is a site we should all keep an eye on—its Twitter-with-a-business-model approach stands to seriously impact the social media game.”Many were wondering what will come next after Twitter and Facebook. And then identi.ca appeared, as well as Pinterest, Instagram and others. This only goes to show that there is room for many more great ideas. Many websites had an interesting new thing offered, and then, with time, others launched with those features and more included. It is clear though that Twitter needs to pay attention to Pheed and its future development as it already struggles to become indeed profitable by offering interesting advertising options. Well, Pheed definitely has an interesting approach for this particular issue. No word yet on if Pheed plans to hire a celebrity PR firm, the likes of PMK*BNC or Rogers & Cowan.
