According to Poptent CEO Andy Jedynak, the proceeds from its latest round of funding will support the company’s continued strategic expansion through product development, expanded services and accelerated global expansion of its offerings with the recently launched Poptent Productions business unit. Jedynak shares his vision for the company:
“At a time when the quality of Poptent’s work is being recognized by brands, agencies, and other organizations, as well as seen in context with world-class marketing venues like the Super Bowl, this new funding will be used to strengthen our operational capabilities, build scale and help us decisively position Poptent to be the trusted global source for creative video solutions. We are especially pleased with the expanding variety of assignments coming to Poptent, as this means even more work and opportunity for our talented international creator community.”
A noted agency working with brands like Dell, Intel, Eucerin, Jaguar and Walgreens, as well as major advertising, marketing and communications agencies, Poptent’s aims to provide new levels of scale and utility for its clients with its new funding and growing team.
Yair Landau, MK Capital partner adds:
“MK Capital is thrilled to continue our support and increase our investment in Poptent. Andy and his team have built the leading crowdsourced video production community and are well-positioned to take it to the next level.”
As recent Poptent assignments have attracted video submissions from Indonesia, Malaysia, and Romania, in addition to the more traditional areas of North and South America and Europe, the company will increase the number of languages supported on the Poptent.net website and aims to provide its international membership more opportunities to work for global brands.