Extra Perks
Distributing News via Large Media Database Instead of data-mining for contacts online, the company took the unique approach of crowdsourcing contacts, which helped to build an up-to-date database. Through this program, clients can gain points by adding to the media database, which they can redeem for paid-perks offered by MyPRGenie, or put towards membership fees.
According to Tan, “Sales professionals have had access to this kind of data for years… But this is the first time such a system has been added to a public relations platform."
Some of the web distribution channels available through MyPRGenie include:
- The Boston Globe
- Daily Herald
- Market Pulse
- LA Daily News
- SiliconValley.com
- Denver Post
- Miami Herald
- New York Times
- Washington Post
- Daily News
- ABC11TV
- WBTV
- CBS 11 TV
- PR Pros do the Updating: Public relations professionals update contact information to ensure accuracy. Due to hands-on industry knowledge, they can do this faster than a research team would get it done.
- Rating System: The platform includes a rating system, which allows users to point out problems, and bring it to the attention of admin or support.
- Automated Opt-Out System: Unfortunately, having media contacts does not always mean they want to participate in unsolicited projects. As a result, the platform allows an automated system for media contacts to opt out, if they so desire.
- Delete Bounced Emails: MyPRGenie also deletes any email address which gets a hard bounce. It also makes sure that contacts who unsubscribe cannot be added back to the system.
About Miranda Tan
Before making herself a break-through success in marketing and public relations, Miranda Tan began making great achievements in school. From as early as high school, she showed a strong ability to multi-task and network by becoming involved in several different extra curricula activities, like the Movie Club. After moving on to Cornell University, she aspired towards a Bachelor of Science, where she belonged to the Chi Omega Sorority, and then pursued a JD in law, while working as a Corporate Attorney. This perhaps inspired Tan to found her first PR venture in 1999, ExcitePR. Following this, Tan would go on to found several more companies; including, Excite Media Group, MyPRGenie, and Robin8. Today, Tan continues to work within the industry as CEO of Robin8, which she calls, “a [n]ext generation social and content marketing platform powered by artificial intelligence, big data and machine learning.”Our Review
While traditional marketing and public relations methods carry weight, this is a cheap alternative. Small businesses rely heavily on this kind of brand positioning. MyPRGenie offers a great solution for businesses looking to do this, and packages it all into a nice one-stop-shop option. It is not a PR agency, and not right for all – but it’s a cost-effective alternative for some.
