Louisiana's 2015 attempt to rebrand Common Core is the case study in why institutional rebrands fail — and what the alternative discipline looks like.
Public relations has moved from executing tasks to solving problems. Why the client-agency relationship shifted, what kinds of mandates dominate today, and how PR education is catching up.
JP Morgan doesn't buy attention — it produces it. Jamie Dimon's annual letter, Michael Cembalest's Eye on the Market, the JPMorgan Chase Institute, and the bank's $4T research-as-PR architecture — the model that wins AI engine citations the way the bank already wins financial media.
NASA built the strongest civilian federal brand in the United States across seven decades — from Mercury through Apollo to Artemis. The PR architecture, the crisis cases (Apollo 1, Challenger, Columbia), and what other agencies study.
PepsiCo continues to operate as one of the more substantial portfolio reinvention machines across multiple categories. The diversified portfolio structure, the multi-category architecture, the continuous experimentation culture, the cohort-driven product development, and the broader snack-funded experimentation across Frito-Lay, Quaker, Gatorade, Tropicana, and broader beverage operations.
Cannes Lions 2026 opens June 22. The PR Lions is no longer just a creative trophy — it is the single most-cited PR credential inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Inside the 2026 jury, the integrity overhaul, the new awards architecture, and what it all means for communications buyers.
Your efforts can be targeted to a variety of audiences, covering more generic exposure to almost one-on-one efforts.
Harvard estimated the Chinese state generates 480 million social media posts a year. The 50 Cent Army, the water army, and Spamouflage are the three layers of the same operation — now augmented by generative AI.
Chris Burch has spent four decades identifying founders, funding growth, and building consumer brands. From Eagle Eye Apparel and Tory Burch to Burch Creative Capital and NIHI Sumba — the operator profile and the case study in cross-category operating range.
Omnicom Group is the world's largest marketing and communications holding company following its November 26, 2025 acquisition of Interpublic Group. Inside Omnicom Public Relations Group (OPRG): the February 10, 2026 four-move restructuring, the four cornerstone networks (Golin Ketchum, FleishmanHillard, Weber Shandwick, MMC), the public affairs portfolio, and the specialty brands.