Insights & Strategy
Non-Stop Communication and its Effect on PR Industry
The 24/7 news cycle rewrote the rules of PR. When crisis hits, brands used to have overnight to prepare. Now the response window is measured in minutes.
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Insights & Strategy
Insights & Strategy
Proactive Versus Reactive PR in Law Enforcement
PR pros use two main strategies to build and protect brand images.
Insights & Strategy
The Best B2B Influencers: How B2B Influence Actually Works
The four B2B influencer categories — analyst, practitioner, trade-press journalist, founder peer — how to choose between them, and why B2B influence and AI Citation Share are now the same discipline.
Insights & Strategy
Best PR Firms in Peru: Leading Public Relations Agencies (2026)
The leading PR agencies in Peru — Sherlock Communications, Newlink Peru, Atrevia Peru, Speyside, ARIAL, EXTRATEGIA. Lima. Updated 2026.
Insights & Strategy
Best PR Firms in South Africa: Leading Public Relations Agencies (2026)
South Africa's leading PR firms in 2026 — Retroviral, Clockwork, Tribeca, Razor, 10 to 1, MSL, Edelman. Johannesburg and Cape Town. The most developed PR market in Africa by billings, infrastructure, and senior talent depth.
Insights & Strategy
Public Relations Even More Important When Mistrust is Rampant
With hundreds of misleading stories surfacing on the internet every day, it comes as no surprise that people distrust the media, perhaps now more than ever.
Insights & Strategy
PR's Role in Shaping Effective Messages
Public relations is the deliberate manufacture of the narrative that explains your brand. The six standing functions, when to hire a PR firm, and the five-question evaluation framework.
Insights & Strategy
Nike, Adidas, Under Armour: The Athletic Marketing Playbook
Just Do It from Nike (1988). Impossible Is Nothing from Adidas (2004). I Will What I Want from Under Armour (2014). Three campaigns built the modern sportswear category. The current campaign work — Find Your Fast, Sport 15, Rule Yourself — extends the broader playbook in distinct ways. What the three campaigns share and what the broader athletic category should be taking from the cases.
Insights & Strategy
Best PR Firms in Portland Oregon
Portland, Oregon punches above its weight in independent PR. Weinstein PR, AM:PM PR, Little Green Pickle, A.wordsmith, Maxwell PR + Engagement — five local firms whose reputations carry outside the Pacific Northwest.
Insights & Strategy
Food Labeling Is a Communications Problem Now
Food labeling is no longer a packaging problem — it is a communications problem. The 2026 front-of-pack rule, AI engines answering "is this brand healthy" before shoppers reach the shelf, and the five-move playbook food brands need to run on every labeling cycle.