Best PR Firms in Peru: Leading Public Relations Agencies (2026)

By the Everything-PR Editorial Team
Edited on Sep 5, 2026.

Related: Latin America Regional Hub · Argentina · Mexico · PR Firms Directory

The leading PR firm in Peru is Sherlock Communications, a recent PRovoke Latin American Agency of the Year winner with a significant Lima office, followed by cross-border specialist Newlink Peru and longtime Peruvian independents ARIAL Comunicaciones and EXTRATEGIA. Peru is the Andean region's most stable PR market — 34 million people, an economy anchored by mining, agribusiness, finance, and a growing technology sector.

The market splits between Peruvian independents with deep domestic media relationships, Latin American specialist firms operating Lima offices, and the network firms serving multinational accounts across the region. The leading agencies have built capability across corporate reputation, mining-and-extractives communications, financial PR, and inbound investor work.

The leading PR firms in Peru at a glance

Rank	Firm	Type	Why they rank
1	Sherlock Communications	LatAm specialist (São Paulo HQ)	Recent PRovoke Latin American Agency of the Year; strong tech, government relations
2	Newlink Peru	LatAm specialist (Miami HQ)	Leads on US-LatAm cross-border work; clients incl. Aeromexico, Citi, Visa
3	ARIAL Comunicaciones	Peruvian independent	Founded 2009; strong PR and content marketing for domestic and inbound multinationals
4	EXTRATEGIA	Peruvian independent	Founded 1999; longest-running Peruvian independent with digital strategy capability
5	Atrevia Peru	Global independent (Madrid HQ)	Strong strategic communications, public affairs, sustainability, ESG
6	Speyside Corporate Relations	Emerging-markets specialist	Cross-border reach; clients incl. BlackBerry, Visa, Uber, SABMiller

Population	34 million
Largest PR hub	Lima
Key industries driving PR	Mining, banking and financial services, agribusiness, tourism, retail, telecommunications
Political communications importance	High — recurring political volatility, complex executive-legislative dynamics
Annual PR market size estimate	Roughly $30–50 million USD in agency fee income
Dominant working language	Spanish (with Quechua and Aymara capability for Andean and community engagement work)

The Communications Landscape

Lima. The PR market. Roughly 90% of major Peruvian agency activity concentrates in Lima, primarily across Miraflores, San Isidro, La Molina, and Santiago de Surco. Sherlock Communications, Newlink Peru, Atrevia, ARIAL, EXTRATEGIA, and most major firms HQ in Lima.

Arequipa. Secondary cluster. Mining-region work, southern Peruvian corporate communications, and regional government activity.

Trujillo and the North. Regional cluster. Agribusiness, the major sugar producers, and northern Peruvian regional economy.

How Public Relations Works in Peru

Peruvian PR operates in a media environment with a small number of dominant national groups. El Comercio Group (El Comercio, Gestión, Perú21, América TV), Grupo La República, Grupo RPP (radio leader), and Grupo ATV collectively define national reach. Behind the major groups, a growing tier of digital-native publishers (Ojo-Público, IDL-Reporteros, Convoca) has taken substantial share of the high-engagement political and corporate readership.

Mining and resources communications dominates the corporate PR market. Peru is the world's second-largest copper producer, a major silver and gold producer, and home to massive operations from Newmont, Glencore, Anglo American, Freeport-McMoRan, BHP, Antofagasta, Hochschild, and Buenaventura. Mining communications work — community relations, environmental incidents, social-license-to-operate engagement, regulatory affairs — generates a disproportionate share of Peruvian agency revenue.

Community relations is a sector unto itself in mining-region Peru. The recurring social conflicts around mining operations — particularly in the Andean highlands and the broader resource-rich regions — have produced specialized agencies and community-engagement specialists who work alongside the major PR firms.

Government and political communications operate in an unusually volatile environment. Peru's recurring political transitions — repeated presidential impeachments, congressional dissolutions, and the broader institutional volatility — generate sustained reputation and crisis work.

Banking and financial services communications has matured. The major Peruvian banks (Banco de Crédito del Perú/BCP, BBVA Perú, Interbank, Scotiabank Peru, Banco Pichincha), the Lima Stock Exchange (BVL), and the broader Peruvian capital markets generate substantial financial PR activity.

Tourism communications operates at global scale. Machu Picchu, the Inca Trail, the Sacred Valley, Cusco, the Amazon basin, and the broader Peruvian heritage tourism market all generate dedicated PR activity.

The Latin American Specialists in Peru

Sherlock Communications Peru — Lima office of Sherlock Communications — São Paulo HQ, 150+ bilingual professionals across Argentina, Brazil, Chile, Colombia, Mexico, Peru, Guatemala, Panama, Ecuador, and beyond. Award-winning Latin American PR firm. Strong in technology, government relations, and research-based storytelling for international brands entering Peru and the broader Andean region.

Newlink Peru — Lima office of the Newlink Group — Miami headquarters with operations in Peru, Argentina, Central America, Dominican Republic, Colombia, and Mexico. Strong in digital PR, corporate communications, and government relations. Client roster includes Aeromexico, Citi, Visa, and Cisco.

Atrevia Peru — Lima office of Madrid-based Atrevia — Spanish global communications consultancy with offices across Iberia and Latin America. Strong in strategic communications, public affairs, sustainability, and ESG.

Speyside Corporate Relations — Lima office of Speyside — emerging markets specialist with cross-border experience across North America, Latin America, the Caribbean, Eastern Europe, Asia-Pacific, and Sub-Saharan Africa. Peru client roster has included BlackBerry, Visa, Virgin Mobile, SABMiller, Uber, and Genworth.

The Peruvian Independents

ARIAL Comunicaciones — Lima-based PR firm founded 2009. Strong in PR and content marketing for Peruvian corporates and inbound multinationals.

EXTRATEGIA — Lima-based PR agency founded 1999. One of the longer-running Peruvian independents with substantial PR and digital strategy capability.

Trend PR — La Molina, Lima-based PR firm. Combines PR with graphic design and integrated brand communications for Peruvian-market consumer and corporate accounts.

Pop Com PR — Lima-based PR firm founded 2012. Specializes in PR and social media marketing for consumer brands and lifestyle accounts.

Others to Know

051 Producciones (Lima — advertising and emerging media); LimaRank (Santiago de Surco — SEO with PR-adjacent capability); FleishmanHillard Peru (Omnicom — serving from regional bases); JeffreyGroup Peru (Burson/WPP — Latin America specialist); Edelman Peru (regional desk).

How to Choose: Comparison FAQs

Sherlock Communications vs. Newlink Peru for a multinational entering the Andean region — which fits? Sherlock has broader pan-LatAm coverage (10+ countries) with strong technology and government relations depth. Newlink's specific strength is US-LatAm cross-border coordination — the better fit for a US-based brand whose Peru mandate is one piece of a broader North America-to-LatAm expansion.

ARIAL vs. EXTRATEGIA for a domestic Peruvian corporate — which one? EXTRATEGIA has the longer track record (founded 1999) and established digital strategy capability. ARIAL is newer (2009) with a strong content-marketing angle — both serve domestic and inbound multinational clients, so the choice often comes down to sector fit and account-team chemistry rather than structural differences.

Global network vs. Peruvian independent for mining-sector clients — which fits? Neither a global network nor a Peruvian independent alone typically covers mining community relations fully — most mining clients pair a PR firm (Sherlock, Newlink, or a Peruvian independent) with a dedicated community-engagement specialist for the social-license-to-operate dimension, given how distinct that discipline is from standard corporate PR.