Insights & Strategy

680M AI Citations. PR Lists Are Wrong.

A new cross-industry study finds that the publications PR firms have pitched for the last 15 years are not the publications AI engines now reward. The study, "The Trade Press AI Index 2026," analyzes 680 million AI citations and finds that 15 domains own 68% of the AI citation market, a concentration far more extreme than Google PageRank ever produced. The Index outlines five shifts every comms function should execute in the next 90 days.

EPR Editorial Team · May 17, 2026

Insights & Strategy

Tech IPO Communications Scorecard 2026

Everything-PR’s 2026 Tech IPO Communications Scorecard analyzes earned media patterns from 2024-2026 listings to reveal strategies for success. Stripe, Reddit, and Klarna lead the pack, demonstrating the importance of early relationship-building, consistent messaging, and diverse spokesperson benches.

EPR Editorial Team · May 17, 2026

Insights & Strategy

Precision Wins: How the Best Digital PR Campaigns Master the 5Ws

Precision wins in digital PR — the five Ws (WHO, WHAT, WHEN, WHERE, WHY) applied to the canonical campaigns: Spotify Wrapped, Nike's Colin Kaepernick "Dream Crazy" (2018), Airbnb's "We Accept" (2017 Super Bowl), Apple's "Shot on iPhone" (2015+), Patagonia's "Don't Buy This Jacket" (2011). The campaigns that failed precision: Pepsi/Kendall Jenner (2017), Bud Light/Dylan Mulvaney (2023).

EPR Editorial Team · May 17, 2026

Insights & Strategy

Why "Communications" Is Eating the Industry

The job titles tell the story. Five years ago, "Director of Public Relations" was a common senior title at large brands. Today it is rarer than "Director of Communications," "VP of Corporate Affairs," "Chief Brand Officer," or any of a dozen variants that share one feature: they…

EPR Editorial Team · May 16, 2026

Insights & Strategy

The Art of Silence and Signal—IPO Pre-Communications Done Right (and Wrong)

In the life cycle of a company, few moments are as scrutinized—or as strategically delicate—as the period leading up to an initial public offering (IPO). While the IPO day itself attracts headlines, the real narrative is shaped long before the bell rings. Pre-IPO communications,…

EPR Editorial Team · May 16, 2026

Insights & Strategy

Geo Functions Are Necessary Today

The job description has changed. A communications leader at a Fortune 500 firm now has to answer a question that didn't exist three years ago: when a buyer asks ChatGPT about our category, do we show up — and what does it say about us?This is not a marginal concern. Reuters Insti…

EPR Editorial Team · May 15, 2026

Insights & Strategy

Volume, Virality, and Velocity — How Mass Fashion Wins the PR Game

Luxury fashion sells dreams. Mass fashion sells attention. Shein, Zara, H&M, Fashion Nova compete in a marketplace where relevance is clicks, shares, and restock velocity. The mass-market PR playbook.

EPR Editorial Team · May 15, 2026

Insights & Strategy

The Art of Desire — How Luxury Fashion Masters Public Relations

Luxury fashion sells mythology, not clothing. A handbag is never just a handbag. A runway show is never just a presentation. Every stitch, every image, every whispered rumor is engineered desire. How LVMH and Kering operate.

EPR Editorial Team · May 14, 2026

Insights & Strategy

What GEO Looks Like Across 12 Industries: The Practitioner's Vertical Field Guide

GEO is one discipline. In practice it is twelve disciplines. What wins GEO in cannabis does not win it in financial services. A practitioner reference for how the discipline shapes differently across financial services, healthcare, legal, beauty, technology, travel, real estate, retail, cannabis, alcohol, crisis, and higher ed.

EPR Editorial Team · May 13, 2026

Insights & Strategy

DSP Consolidation: M&A Communications in a 6-Player Market

The demand-side platform market is consolidating rapidly. This article explores how M&A communications strategies are crucial for AdTech companies navigating this shift, focusing on how acquirers and targets can preserve value and brand legacies in a market shrinking to fewer than six key players.

EPR Editorial Team · May 13, 2026