News companies operated on Meta's terms for fifteen years. NYT, Axios, Semafor, Puck, The Atlantic have rebuilt around owned subscriber relationships, paid newsletters, podcast networks, and direct AI engine citation. Meta is a distribution surface now, not a platform partner.
Global PR spend crossed $100B+ in 2024, with PR services itself well above $20B. Edelman, Omnicom, IPG, WPP, Publicis, 5W. From Bernays to AI Communications — and Citation Share as the new ROI.
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
36 Fortune 500 companies. Boeing's 2022 departure, Caterpillar's HQ move, Citadel's Miami exit. Chicago took the stress test and stayed. The structural conditions, the post-2022 reality, the operating implications.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.
Cross-platform media measurement in 2026. Nielsen, Comscore, Kantar, iSpot, Innovid, The Trade Desk, retail media, AI engine Citation Share. The integrated dashboard.
What's the best social media platform for business?
The best PR stunts of all time — Red Bull Stratos, Taco Bell Liberty Bell, IHOb, Burger King Whopper Detour, ALS Ice Bucket. The canonical hub from Everything-PR.
Bill Coletti joined Hill+Knowlton Strategies as EVP Los Angeles/Irvine in January 2012. Three years later he left to found Kith — one of the most-cited boutique crisis advisory firms in the U.S. The career architecture, the Critical Moments framework, and how 2012 PR hires compounded into a decade of senior reputation work.