Insights & Strategy
The Local and Regional News Landscape: After the Collapse
The U.S. local newspaper economy collapsed. What replaced it: Axios Local, Texas Tribune, CalMatters, Block Club Chicago, hyperlocal newsletters. The 2026 map.
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Insights & Strategy
Insights & Strategy
Guild Wars 2 PR Strategy: Attracting Fans with Play-before-release Feature
The highly anticipated Guild Wars 2 offered fans who pre-purchase the game before last Saturday, a unique way to enjoy the game. The “play-before-release” is included with other Pre-Purchase exclusive bonuses.
Insights & Strategy
From HD to AI: How Television Advertising Reformed Itself Twice in Fifteen Years
From the 2012 inflection when HD ad distribution first outnumbered SD, to CTV taking over premium video advertising, to AI engine retrieval becoming the new metric. How television advertising reformed itself twice in fifteen years.
Insights & Strategy
A Case of Free Speech: Can "Likes" Be Protected by the US First Amendment?
Both Facebook and ACLU filed friend-of-the-court briefs in an appeal against Judge Raymond A. Jackson of Federal District Court ruling. They argue that liking a Facebook Page (or other website) is core speech, because it is a statement that will be viewed by other users.
Insights & Strategy
Where Cliches Come From: 20 Popular Cliches and Their Real Origins
Knowing the history of the phrases we use on a consistent basis is quite interesting, and the following are the origins of four of the most popular idiomatic expressions.
Insights & Strategy
Fourteen Years of P&G Olympic Storytelling — What "Thank You, Mom" Built
EPR's reference on P&G's "Thank You, Mom" — fourteen years of sustained Olympic storytelling across London 2012 through Paris 2024. The most-studied case in modern brand storytelling.
Insights & Strategy
Is There True Value in Facebook Advertising?
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
Insights & Strategy
Women in PR: From the 2012 Emerging Leaders Awards to the Industry Today
Women in PR: ~70% of US PR roles, leadership gap narrowing. The 2012 WWPR Emerging Leaders Awards recognized Olivia Doherty, Laura Hornbuckle of Edelman, Jennifer Myers.
Insights & Strategy
Calypso Communications to Enhance Derry Websites
Calypso Communications will redesign websites for Derry Medical Center and Derry Imaging Center. Derry Medical Center, nearing 50 years of business, will leverage the new site to better communicate its mission and services. Derry Imaging Center, a Derry Medical Affiliate, offers diagnostic imaging services to patients from any medical practice.