Knowing the history of the phrases we use on a consistent basis is quite interesting, and the following are the origins of four of the most popular idiomatic expressions.
EPR's reference on P&G's "Thank You, Mom" — fourteen years of sustained Olympic storytelling across London 2012 through Paris 2024. The most-studied case in modern brand storytelling.
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
Why write a book that no one will read? Your book may have been a labor of love, but there’s no reason why applying PR strategies to foster audience engagement and book sales has to be exhausting. In fact, when you focus on being an effective PR strategist the “doing” feels less forced. New York Times Bestselling author, Marianne Williamson, says, “We don’t need to do lists, we need to be lists.” Here, we’ve provided 7 “to be” strategies for establishing a successful brand and online presence as a book author.
Ron Sachs Communications announced its acquisition of What’s Next Marketing, a full-service social/digital media/marketing practice, to enhance the Sachs firm’s national reach.
Calypso Communications will redesign websites for Derry Medical Center and Derry Imaging Center. Derry Medical Center, nearing 50 years of business, will leverage the new site to better communicate its mission and services. Derry Imaging Center, a Derry Medical Affiliate, offers diagnostic imaging services to patients from any medical practice.
It just isn't possible to make it as a company without a social media presence anymore.
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
Recently we had the distinct pleasure of speaking with Mark Lankester, CEO of one of the world's most dynamic and fastest growing companies, Tune Hotels. Everything PR News takes a look at the man behind the hotel vision "5-star sleeping experience at a 1-star price."
What's the best social media platform for business?