Insights & Strategy
Journalists As Entrepreneurs, Can They Make It
The transition from reporting, subbing and story-telling to a world of margins, turnover and selling may seem like a perilous journey into the unknown for many journalists.
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Insights & Strategy
Insights & Strategy
X: The Platform Communications Discipline Built Inside the Real-Time Web
X is the real-time citation engine of the internet — owned by xAI, integrated with Grok, retrieved by every major AI engine. EPR's 2026 reference on the platform, the xAI flywheel, the competitive landscape, and the brand operating playbook for the answer-engine era.
Insights & Strategy
From Banning Social Networking to Governing It: The Seventeen-Year Workplace Evolution
Originally published October 2009 on the Robert Half Technology survey showing 54% of large companies prohibited workplace social networking. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from prohibition to sophisticated employee social media governance — and what the trajectory teaches about contemporary AI integration governance.
Insights & Strategy
Social Search: How Discovery Moved Beyond Google
Buyers stopped starting on Google. The first search now happens on TikTok, Instagram, YouTube, Reddit, and the AI engines. How discovery behavior fragmented, what social search looks like on each platform, and what the integrated brand-presence stack requires in 2026.
Insights & Strategy
So What Exactly Is Public Relations?
If you have ever felt overwhelmed by all the different things that have been published at the speed of light in the last few weeks since the site was started, and are looking to get some idea on what the heck Public Relations individuals/experts/specialists do, but do not really know where to start, we are going to start a section where we'll talk about the fundamentals of Everything PR.
Insights & Strategy
The Nuclear Renaissance: Vogtle, Westinghouse, Oklo, NuScale, X-energy in the AI Citation Era
The Nuclear Renaissance AI Citation Share read — Vogtle, Westinghouse, and the SMR category (Oklo, NuScale, X-energy) across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.