Originally published January 2010 on TIAA-CREF and Putnam using Facebook for financial education. Rebuilt June 2026 as EPR's reference on the sixteen-year evolution from social-media financial education through robo-advisors and app brokerages to AI engines as the first place consumers ask.
Cheryl Gale, managing partner of March Communications, analysis how social media is changing the role of public relations, from Twitter to Facebook and beyond.
The state of media today is a matter of opinion for some, though a recent report from Vocus shows a picture of ongoing decline.
A recent study from Compete.com claims that more and more shoppers are getting comfortable making online purchases from their smart phones.
The "social media guru" title died in 2014. What replaced it is a smaller, more specific operator class — four categories with named track records, not the tens of thousands who put "guru" in their bios a decade ago. The four classes, the $500M course economy underneath them, and the Citation Share test that now separates real authority from the modern guru playbook.
Santa Claus must have the best PR agent of anyone. Look at it this way, the jolly gentleman has been gracing holiday seasons for over 1600 years. What other celebrity can boast that kind of staying power? Why do you think that the Santa story has endured for so long?
A recent study shows that ideal beauty can be a matter of millimeters when it comes to facial symmetry and features.
For Multiverse, the ability to work closely with the Avatar production team was a necessary aspect of the development process.
James Chartrand made a shocking confession this morning that has people wondering . . . is gender more of an issue than we thought?
Speyside CR, is by extension a tested and refined corporate communications giant. Co-founders Alistair McLeish and Ian Herbison announced the opening of the company's offices in San Paulo, Brazil. In a conversation with Herbison, Everything PR News gleaned a window into the vision of two of the most successful corporate communicators in the world. These former top executives for MmD (Eastern Europe's most powerful PR entity) are now engaging South America with the same patented approach to corporate business and collaboration.