PR Insights & Public Relations Strategy
Welsh Assembly Government Knows the Value of Good PR
More than £400,000 was spent by the Welsh Assembly Government on external public relations firms in a year. Was it money well spent, or was it a waste?
Category
PR Insights & Public Relations Strategy
PR Insights & Public Relations Strategy
PR Tip: The "Value Proposition Nugget" Principle in Public Relations
Value Prop offers new ways to create, diagnose and improve your value proposition ensuring you deliver your most effective message to your best audience.
PR Insights & Public Relations Strategy
Video Game PR: Get into the Game to Succeed in Marketing
Is online gaming the latest advertising frontier? Real world brands have already made forays into online games such as Second Life and Facebook games like Farmville and Retail Therapy.
PR Insights & Public Relations Strategy
New Reputation Monitoring Service Launched - SMR by Yomego
Yomego has recently launched My Social Media Reputation, a service to measure brands' online reputation and provide recommendations for improvement.
PR Insights & Public Relations Strategy
San Pellegrino Launches New US Advertising Campaign
San Pellegrino's international advertising campaign "Live in Italian" has been launched in the USA. The concept by Ogilvy & Mather features black and white photos taken by famous photographer Elliott Erwitt, capturing S. Pellegrino's sparkling water in every day life circumstances.
PR Insights & Public Relations Strategy
Tony Hayward, a Strong and Robust Leader?!
Is Tony Hayward BP's biggest PR problem? Hardly. He is a PR liability. But at this point, any action BP takes will be scrutinized and dissected.
PR Insights & Public Relations Strategy
Bethenny Frankel – When Personal Brands Grow Stronger than the Real Housewives shows
Real Housewives of New York star Bethenny Frankel is said to be leaving the show due to the drama surrounding the current cast and star her own, Skinny & The City, produced Real Housewives brand owner Bravo. Following a similar trend, Kate Gosseling is moving past her divorce and ex hit show 'Jon and Kate plus 8' to be the center of two new shows.
PR Insights & Public Relations Strategy
Does Your PR Agency Need a Community Manager?
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client--but, are you really ready?
PR Insights & Public Relations Strategy
Pitching the Babe Ruth of Travel, Peter Greenberg
The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the budding (or expert even) PR professional.
PR Insights & Public Relations Strategy
Euro Decline Can't Overshadow Value, Focus Trier Germany
With the euro in upheaval several avenues of investment will certainly become more viable. A look at local developments in Trier, Germany reveals a lot about what some investment visionaries call "community entitlement," or the need to build the system back from the ground up. This is not as complex as many imagine, especially not with the help of community.