There is a price to pay to have the media run investigations, seek the truth and speak freely and England is here to prove it after a failed bid to host the 2018 World Cup. While the loss was mostly blamed on a poor communications strategy, the ongoing investigations and published pieces on FIFA by local publications have played a strong part in the decision.
Line2, featuring Steven Slater, launched contest that runs November 16 through December 3, rewarding the “craziest” (i.e. most outrageous) flight stories: the Mile High Text Club.
Everything PR News continues a survey of America's top PR firms. For online business, it a special type of self branding is necessary. The greater a firm's resources, the greater the commitment necessary to engage people online. Some companies still rely on spin and appearances, sending the wrong message. Bottom line, if a company cannot commit, better stay off the porch.
Unilever's profits for the third quarter are up, despite recent spend on growth. Are there any lessons for small biz entrepreneurs? We believe so.
Everything PR News research today revealed some of the world's most powerful PR firms playing hooky from social engagement. The O'Dwyer's list of most successful communicators does not always take into account their paying lip service when real service is needed.
Delta Air Lines rejected a ScotteVest add for a 26-pocket jacket titled: The Most Stylish Way to Beat the System. The reason was that the jacket ad stated that travelers wearing it could “avoid extra baggage fees” as the jacket could carry most of the items usually kept in a bag.
Associated Press (AP) announced last week bloggers should be credited as news sources in a letter to its members. This decision has a tremendous impact on how bloggers will affect the news agenda and the overall news industry.
Internet memes tend to spread fast via the Internet, delivering messages quickly and effectively and having a huge impact on millions of people. Consider the hype and numerous online magazine and blog posts around Susan Boyle or Lonelygirl15 to understand what a powerful PR tool they can become if used properly.
Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.
As the new school year begins, a new large group becomes target audience for educational institutions: small business owners. As they put effort into expanding their knowledge and acquiring new skills to help them grow their business, colleges, universities, trade or support groups, chambers of commerce and even government agencies are tempting them with business courses, programs, certifications and degrees.