PR Insights & Public Relations Strategy

Speyside Corporate Relations Opens South America

Speyside CR, is by extension a tested and refined corporate communications giant. Co-founders Alistair McLeish and Ian Herbison announced the opening of the company's offices in San Paulo, Brazil. In a conversation with Herbison, Everything PR News gleaned a window into the vision of two of the most successful corporate communicators in the world. These former top executives for MmD (Eastern Europe's most powerful PR entity) are now engaging South America with the same patented approach to corporate business and collaboration.

EPR Editorial Team · Dec 2, 2009

PR Insights & Public Relations Strategy

Journalists As Entrepreneurs, Can They Make It

The transition from reporting, subbing and story-telling to a world of margins, turnover and selling may seem like a perilous journey into the unknown for many journalists.

EPR Editorial Team · Nov 27, 2009

PR Insights & Public Relations Strategy

Grateful Lessons Learned from Tweetsgiving and Twitter

Tweetsgiving this year promises to be even more successful than last year's effort. This, and other fund raising efforts reveal the value of Twitter and social media, perhaps as well as any other type of outreach. Besides being a major PR boost for Twitter, the best part is that those truly in need benefit so much.

EPR Editorial Team · Nov 19, 2009

PR Insights & Public Relations Strategy

PR Tips: Five Terms to Never Use to Market Technology

Marketing terminology for new age innovation has become as hyped laden as any cheesy ad campaign ever created. What are the effects of terminology on developments in the short and long term. How should you describe your technology? Here are some terms you should never use when describing your development to anyone, followed by some suggestions and reasoning.

EPR Editorial Team · Oct 18, 2009

PR Insights & Public Relations Strategy

Study Shows Companies Prohibit Social Networking on the Job

Workers who want to share the latest news with Facebook friends and Twitter followers will need to wait until after hours or risk violating company policy, a new survey suggests. More than half (54 percent) of chief information officers (CIOs) interviewed recently said their firms do not allow employees to visit social networking sites for any reason while at work.

EPR Editorial Team · Oct 8, 2009

PR Insights & Public Relations Strategy

Interplay Between Search Marketing and Social Media

A recent study of the correlation between social media and social search marketing shows that the two are quite interrelated. Companies that implement both techniques are seeing a much higher clickthrough rate.

EPR Editorial Team · Oct 7, 2009

PR Insights & Public Relations Strategy

Are Companies Going Too Far with Breast Cancer Awareness Month?

There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?

EPR Editorial Team · Oct 3, 2009

PR Insights & Public Relations Strategy

Kwittken & Company: PR Funny of the Day

Don't judge the value of a company by typos and small errors. Look for the value of the ideas instead.

EPR Editorial Team · Oct 2, 2009

PR Insights & Public Relations Strategy

Bonobos PR: The Ultimate DIY

Bonobos has yet to hire a professional PR company and they have done an excellent job of paying attention to their clients and listening to what they want and need. More companies could stand to take a page from their book and become more interactive on social media.

EPR Editorial Team · Sep 19, 2009

PR Insights & Public Relations Strategy

So What Exactly Is Public Relations?

If you have ever felt overwhelmed by all the different things that have been published at the speed of light in the last few weeks since the site was started, and are looking to get some idea on what the heck Public Relations individuals/experts/specialists do, but do not really know where to start, we are going to start a section where we'll talk about the fundamentals of Everything PR.

EPR Editorial Team · Jan 24, 2009