PR Insights & Public Relations Strategy
Is Social Media Transforming Public Relations?
Cheryl Gale, managing partner of March Communications, analysis how social media is changing the role of public relations, from Twitter to Facebook and beyond.
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PR Insights & Public Relations Strategy
PR Insights & Public Relations Strategy
What Is the State of Media Today?
The state of media today is a matter of opinion for some, though a recent report from Vocus shows a picture of ongoing decline.
PR Insights & Public Relations Strategy
Mobile Shopping Apps to Inherit the Future?
A recent study from Compete.com claims that more and more shoppers are getting comfortable making online purchases from their smart phones.
PR Insights & Public Relations Strategy
Public Relations Goals for a New Year
Is your PR campaign ready for the new year? 2010 can be a real success if you take the time to plan out actionable goals.
PR Insights & Public Relations Strategy
No One Likes Social Media Gurus, Especially on Twitter
Social media gurus may soon outnumber porn professionals on Twitter.
PR Insights & Public Relations Strategy
Santa Claus Has the Best PR Agent of All
Santa Claus must have the best PR agent of anyone. Look at it this way, the jolly gentleman has been gracing holiday seasons for over 1600 years. What other celebrity can boast that kind of staying power? Why do you think that the Santa story has endured for so long?
PR Insights & Public Relations Strategy
Ideal Beauty as a Social Statement
A recent study shows that ideal beauty can be a matter of millimeters when it comes to facial symmetry and features.
PR Insights & Public Relations Strategy
Virtual World Marketing: Good for Brands?
For Multiverse, the ability to work closely with the Avatar production team was a necessary aspect of the development process.
PR Insights & Public Relations Strategy
Does Gender Matter in PR?
James Chartrand made a shocking confession this morning that has people wondering . . . is gender more of an issue than we thought?
PR Insights & Public Relations Strategy
GoodGuide's Tests and Hypocrisy
If GoodGuide is really committed to its cause, than there should be no "Buy Now" buttons on product listings with low ratings. Otherwise, an action like rating low a popular Christmas toy would translate for many as a PR stunt.