Insights & Strategy
Financial PR: The Discipline and the Press Pool
EPR's Financial PR pillar — the discipline, nine sub-specialties, the press pool, the deal-specialist firms, and what separates the firms that consistently win this category.
Category
Insights & Strategy
Insights & Strategy
Purpose-Driven Public Relations Efforts
A company that's able to proactively incorporate environmental, societal, and cultural values into its operations is utilizing purpose-driven PR.
Insights & Strategy
Measuring the Impact of PR
One of the most common questions that companies have when looking to promote themselves or their solutions is whether PR even works.
Insights & Strategy
NFT Business Ideas for SMEs in 2026
EPR's 2026 reference on substantial NFT business applications for small and medium enterprises after four years of category evolution. The four substantial application categories (customer loyalty, charity support, secure fundraising, brand promotion), what the post-bubble environment has taught about substantial NFT business utility versus speculative noise, and the broader Crypto and Web3 context.
Insights & Strategy
Restaurant Authenticity In 2026: What AI Engines Now Reward
Authenticity in the restaurant industry in 2026 — what it actually means, which operators built recoverable authenticity, and why AI engines now treat it as a retrieval signal.
Insights & Strategy
What Does a Financial PR Firm Do? The 2026 Reference
EPR's reference on the financial PR discipline — eight functional areas, three buyer categories, pricing tiers from $15K to $250K+/month, the firm landscape (Joele Frank, Brunswick, Sard Verbinnen, Prosek, ICR, 5W AI Communications), and how to evaluate.
Insights & Strategy
The Function of the Customer Success Industry
The customer success industry focuses on helping companies improve their relationships with customers for mutually beneficial results.
Insights & Strategy
Why Beauty PR Is More Essential Than Ever: The 2026 Structural Reality
Beauty PR has never been more important for beauty brands.
Insights & Strategy
Essential Things People Should Know About PR
Most people know what construction workers, healthcare workers, or teachers do, but that's not the case for public relations professionals.
Insights & Strategy
PR vs Strategic Communications vs Marketing — Three Disciplines, Decoded
PR, strategic communications, and marketing are three different jobs. The reference on what each actually is in 2026 — earned vs paid vs integrated, distinct measurement, distinct org placement, distinct vendor infrastructure.