Insights & Strategy
Digital PR Myths
Much like SEO efforts, digital PR takes a long time to get results from for companies, but the results that businesses can get are definitely worth it.
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Insights & Strategy
Insights & Strategy
Setting Measurement Goals in PR
Companies that have never set a PR measurement system before might find the tasks intimidating and overwhelming, as many of them don't know where to begin.
Insights & Strategy
Developing Strong Consumer Relationships
What used to be considered normal is largely no longer possible, at least for the time being, and people had to quickly adapt.
Insights & Strategy
Product Placement as a Marketing Strategy
Product placement is one of the few brand-visibility categories growing through the streaming era. What Coca-Cola did with Stranger Things. Why Apple refuses to pay. The Heineken-Bond canonical case. Fortnite, Roblox, and the music-video integration economy.
Insights & Strategy
Communicating Difficult News
Recently, the CEO of the tech mortgage company Better.com, Vishal Garg, invited 900 of the company's employees onto a Zoom webinar.
Insights & Strategy
Brands Investing in Regenerative Agriculture
Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy.
Insights & Strategy
Digital PR Trends: The Structural Shifts That Define the Practice
Digital PR is the practice of building brand authority across the surfaces where buyers, journalists, and category influencers actually pay attention. Ten trends that define how serious digital PR operates, with named B-tier and C-tier brand exemplars throughout.
Insights & Strategy
Transmedia Campaigns: What The Beauty Inside, Lost, WandaVision, and Blair Witch Actually Did
A transmedia campaign is the practice of crafting a campaign across multiple media platforms, where each medium makes a unique contribution to the campaign.
Insights & Strategy
PR Investment That Compounds: The 2026 Operating Discipline
When it comes to public relations, most of the time it's all about choosing the right PR strategy.
Insights & Strategy
PR Fundamentals for Businesses
The foundational entry point for understanding public relations. What PR actually is, the six operational foundations of a working PR function, and how the discipline has evolved across the last decade.