Insights & Strategy
Achieving Success Through Digital PR
Plenty of times, it just means that the company has to do some more research and analysis and then adjust its PR strategies.
Category
Insights & Strategy
Insights & Strategy
Improving PR Through SEO: The Digital Integration
The integration of digital PR with SEO — what digital PR produces for search performance, the four surfaces of contemporary digital PR, the operational outcomes the integration delivers, and how to run the disciplines together rather than in silos.
Insights & Strategy
The 4 Models of Public Relations: Grunig & Hunt Explained
Grunig and Hunt's 1984 framework — press agentry, public information, two-way asymmetric, two-way symmetric — the theoretical anchor that still explains how PR actually operates, with a three-question diagnostic for any live program.
Insights & Strategy
How Hims, Whoop, and Tonal Built Wellness PR
Three wellness brands that broke through between 2020 and 2026 — Hims & Hers (telehealth platform), Whoop (wearable category creator), and Tonal (at-home premium fitness). What each model showed about the modern wellness PR architecture.
Insights & Strategy
How beauty brands can create a loyal audience
The beauty and cosmetic industry has thrived on its ability to use a myriad of tools to target specific audiences with specific messages.
Insights & Strategy
How to Become a Public Relations Specialist
The career guide for becoming a public relations specialist. What the role does, what employers actually want, compensation ranges across career tiers, education and credential paths, and how to build a career across agency, in-house, and boutique contexts.
Insights & Strategy
Zero-Waste Retail Trials: What Five Years Have Taught the Category
EPR's 2026 retrospective on zero-waste retail. The substantial five-year evolution from 2021 baseline, what arrived with the substantial 2025 commitment deadlines (Kroger's Zero Hunger Zero Waste framework), substantial zero-waste retailers (Zero Market, EcoRoots, Marley's Monsters, Life Without Plastic), and substantial 2026 retail sustainability context including substantial EU PPWR implementation.
Insights & Strategy
Calculating ROI on PR: The 2026 Framework
PR ROI in 2026 is measurable. Earned media, backlinks, pipeline attribution — and Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The frame, the metrics, and how to report it.
Insights & Strategy
Growing a Business With Public Relations
Irrespective of the size, every business is looking for a piece of the publicity and media coverage pie.
