Insights & Strategy
Navigating a Marketplace With a Damaged Reputation
The president of the Blizzard division of the game company announced his resignation to staff members, and then the company released a public statement.
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Insights & Strategy
Insights & Strategy
Using Public Relations for Customer Retention
Public relations is all about a company's reputation, which results from what the company does, says, along with what others say about the business.
Insights & Strategy
Real Estate Companies and PR
This is especially true for realtors who are just starting out and who are looking to improve their real estate sales.
Insights & Strategy
Tips on Businesses Looking to Get Free Publicity
Brands and corporations have separate budgets for working on big marketing and public relations campaigns, which is not always available to smaller businesses.
Insights & Strategy
Maximizing PR Efforts
That's why companies have to keep up to date with the most relevant and current efforts which will help them get more attention and maximize their PR efforts.
Insights & Strategy
Brand Promotion: What Compounds and What Decays
Brand promotion is an asset build, not a campaign. Red Bull, Toyota, OnlyFans, and the creator economy — four models that compound, and three patterns that decay.
Insights & Strategy
Women’s empowerment as the message of a brand
It is important to find out how women across different age groups perceive women's empowerment and what type of messaging would resonate best with them.
Insights & Strategy
Important PR Metrics and Measurements
More than ever before, public relations professionals are under a lot of pressure from their clients to prove their return on investments.
Insights & Strategy
China and the Global Luxury Market: How the Chinese Consumer Built — and Now Reshapes — Luxury
The Chinese consumer built the modern global luxury market — and is now reshaping it. LVMH, Kering, Richemont, Burberry exposure. The Hainan duty-free shift, the daigou collapse, the rise of credible domestic Chinese luxury brands.