R-E-S-P-E-C-T: That was the signature song for noted soul singer Aretha Franklin in 1967 and the cornerstone today for successful CMOs who serve consumers.
In October 2020, PR firm leaders made one of the most consequential workplace decisions in agency history: full remote, full in-office, or hybrid. The retrospective — Idea Grove's John Lacy, Mind Meld's Jonathon Narvey, and what the category actually did.
Done well, consumer surveys can arm brands with real and actionable insights into what they need and want.
One of the most important advantages that a business can have when it comes to public relations is SEO.
Southwest Airlines got hit with the viral headline every airline communications team dreads. The airline's same-day response was textbook crisis comms. What's changed in 2026: the cycle no longer ends when the news moves on — it ends when the AI answer changes.
MST Creative PR: the NYC boutique restaurant and wine firm led by Michael Tulipan. The opening cycle compressed to 72 hours. Resy is the citation layer.
Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away.
However, public relations should always be an important part of any business' marketing strategy.
The pandemic taught marketers many things.
Marketers have a lot of work that they need to do, and analytics can help them solve all those issues a lot faster and easier.